5.Advertising（五单元）

1.a:2b 3c 4a 5a 6c

b:2 LOL 3 ITA 4 WDYT 5 IMHO

2.a:2 David's often late for class

3 Are you working hard on your marketing course?

4 CD prices have fallen dramatically in the last few years.

5 She thought it over carefully.

6 He talks in a persuasive manner.

b:2 The marketing course was very interesting.

3 The shoppers queued up enthusiastically for the sales to start.

4 The restaurant was surprisingly empty.

5 In the case of an emergency make your way quickly to the exits. Or In the case of an emergency make your way to the exits quickly.

6 Please answer the next question honestly.

3.a:Across

4 commercials S sandwich board 6 jingle

Down

1 hoarding 2 slogan

b:2 adverts 3 logo 4 hoarding 5 slogan 6 sandwich board

c:2 cold 3 junk 4 propaganda 5 promotion 6 hard-sell 7 marketing

4.a:Quality: cheerful young beautiful durable casual elegant unusual old

Size: long big small

Shape: square

Colour: black red colourful dark brown bright

Origin: English Italian

Material: wooden leather metal plastic canvas

b:Suggested answers:

1 An old brown Italian leather briefcase.

2 A large colourful canvas backpack.

3 An elegant leather handbag.

c:1 durable, large, dark brown, Italian

2 beautiful, bright red, canvas

3 gorgeous, delicate, pearl

4 expensive, big, dark silver, German

5.a:1f 2h 3e 4a 5d

b:1 Newspaper and magazine advertising

2 Because cars became popular.

3 Because not many people knew about it.

4 It made advertising fun.

5 Because cars got faster, and highways got bigger.

6.a:1 To provide information about Frenton Sixth Form College. 2 Students

b:1 Paragraph l 2 Paragraph 3 3 the students 4 Students' own answers.

c:Students' own answers.

Unit check 

1.2 slogan 3 hoardings 4 perfectly 5 logically 6 fit 7 advertisement 8 commercial

9 logo 10 advertising

2.2 c 3 b 4 a 5 a 6 c 7 c 8 b 9 c

3.2 sandwich board 3 sales campaign 4 junk mail 5 TV commercial 6 cold calling

7 soft sell 8 marketing department 9 government propaganda