书名：HBR Guide to Finance Basics for Managers哈佛商业评论指南系列：基础财务管理

作者：Harvard Business Review Press
出版社名称：Harvard Business Review Press
出版时间：2012

语种：英语
ISBN：9781422187302
商品尺寸：12.7 x 22.9 x 1.5cm
包装：平装
页数：192（以实物为准）

Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? Has your grasp of your company’s numbers helped—or hurt—your career?

Whether you’re new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.

The HBR Guide to Finance Basics for Managers will help you:

· Learn the language of finance

· Compare your firm’s financials with rivals’

· Shift your team’s focus from revenues to profits

· Assess your vulnerability to industry downturns

· Use financial data to defend budget requests

 ·Invest smartly through cost/benefit analysis

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.