书名：Logo Design Idea Book标志设计理念书

作者：Steven Heller;Gail Anderson 

出版社名称：Laurence King Publishing 

出版时间：2019 

语种：英语 

ISBN：9781786274120 

商品尺寸：15.7 x 2.2 x 21.8 cm 

包装：平装

页数：128（以实物为准）

Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. 

They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.   

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