(英文版)国际商务谈判(高等)

定价：29.00

出版时间：2012-02

ISBN:9787502456351

《国际商务谈判》旨在传授国际商务谈判的基础知识，介绍谈判人员在谈判中制胜的策略和技巧，强调案例分析，实用性强。书中不仅阐述了在国际商务实践中如何通过商务谈判的实践掌握技能，还非常注重启发及强化跨文化商务交际的意识和知识。本书内容简明、系统，具有较高的可读性和启发性。《国际商务谈判》为高等院校经管类、商务英语专业和英语专业商务方向的教材，也可供相关专业从业人员参考。本书由黄伟、钱莉主编。

Chapter Ⅰ An Overview of International BusinessNegotiations
Section Ⅰ Concept and Characteristics of International BusinessNegotiations
Section Ⅱ Principles of Business Negotiations
Section Ⅲ The Types of International Business Negotiations
Section Ⅳ Forms Approaches of Business Communication
Chapter Ⅱ The Theories of International Business Negotiations
Section I The Economic Theory
Section II The Basic Psychological Theories of BusinessNegotiations
Section Ⅲ Integrative Approach and Win-win Principle
Section Ⅳ Game Theory and the Principle of Good Faith
Section Ⅴ Other Theories
Chapter Ⅲ Personnel Quality, Psychology and the
Negotiation Team Composition
Section Ⅰ Psychology in International Business Negotiations