如何完成大事：从家庭装修到太空探索及其间的一切，决定每个项目命运的令人惊讶的因素 How Big Things Get Done:The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between

基本信息

ISBN:9780593799017

Weight:403g

Dimensions:14.71 x 2.67 x 21.69 cm

页面参数仅供参考，具体以实物为准

书籍简介

2023 年出色图书——《金融时报》

入围《金融时报》和施罗德 2023 年度商业书籍

“重要、及时、有启发性且有趣”——畅销书《思考、快与慢》作者丹尼尔·卡尼曼

世界专家 Bent Flyvbjerg 和畅销书作家 Dan Gardner 揭示了成功规划和交付任何规模的雄心勃勃的项目的秘诀。

没有什么比一个伟大的愿景成为胜利的新现实更鼓舞人心的了。 想想 Apple 的 iPod 如何在 11 个月内从一个由一名员工参与的项目发展成为一款获得巨大成功的产品。 但这样的成功是例外。 想想伦敦的横贯铁路项目是如何延迟五年交付并超出预算数十亿美元的。 更温和的努力，无论是创办一家小企业、组织一次会议，还是只是按时完成一个工作项目，也通常会失败。 为什么？

牛津大学教授本特·弗莱布约格 (Bent Flyvbjerg) 毕生致力于了解成功与失败的区别。 在《如何完成大事》一书中，他指出了导致项目失败的错误，以及使您的项目取得成功的基于研究的原则：

了解你的胜算。 如果你不了解他们，你就不会赢。

计划慢，行动快。 快速采取行动感觉不错。 但这是错误的。

从右到左思考。 从您的目标开始，然后确定实现目标的步骤。

找到你的乐高。 大的是从小做起。

掌握未知的未知。 大多数人认为他们做不到，所以他们失败了。 Flyvbjerg 向您展示如何做到这一点。

《如何完成大事》充满了生动的例子，从悉尼歌剧院的建设到新的皮克斯大片的制作，揭示了如何按时、按预算完成任何雄心勃勃的项目。

Best Books of 2023 – The Financial Times

Shortlisted for Financial Times and Schroders Business Book of the Year 2023

‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale.

Nothing is more inspiring than a big vision that becomes a triumphant new reality. Think of how Apple’s iPod went from a project with a single employee to an enormously successful product launch in eleven months. But such successes are the exception. Consider how London’s Crossrail project delivered five years late and billions over budget. More modest endeavours, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?

Understanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg. In How Big Things Get Done, he identifies the errors that lead projects to fail, and the research-based principles that will make yours succeed:

Understand your odds. If you don’t know them, you won’t win.

Plan slow, act fast. Getting to the action quick feels right. But it’s wrong.

Think right to left. Start with your goal, then identify the steps to get there.

Find your Lego. Big is best built from small.

Master the unknown unknowns. Most think they can’t, so they fail. Flyvbjerg shows how you can.

Full of vivid examples ranging from the building of the Sydney Opera House to the making of the latest Pixar blockbusters, How Big Things Get Done reveals how to get any ambitious project done – on time and on budget.

作者简介

Bent Flyvbjerg 是牛津大学教授、经济学家，根据全球会计网络毕马威 (KPMG) 的说法，他是“世界的大型项目专家”。 他曾为一百多个耗资 10 亿美元或以上的项目提供咨询，并被丹麦女王封为爵士。

丹·加德纳 (Dan Gardner) 是一名记者，也是《纽约时报》畅销书《风险》、《未来胡言乱语》和《超级预测》的作者（与菲利普·E·泰洛克合着）。

Bent Flyvbjerg is a professor at Oxford University, an economist, and ‘the world’s leading megaproject expert’, according to global accounting network KPMG. He has consulted on over one hundred projects costing $1 billion or more and has been knighted by the Queen of Denmark.

Dan Gardner is a journalist and the New York Times bestselling author of Risk, Future Babble and Superforecasting (with Philip E. Tetlock).