贝索斯蓝图 亚马逊成功的沟通秘诀 Carmine Gallo 英文原版 The Bezos Blueprint: Communication Secrets that Power Amazon's Success

基本信息

Format:Paperback / softback 272 pages

Publisher:Pan Macmillan

Imprint:Macmillan Business

ISBN:9781035004119

Published:30 Nov 2023

Dimensions:197 x 130 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

畅销书《Talk Like TED》作者的知名传播教练卡米恩·加洛 (Carmine Gallo) 揭示了亚马逊创始人杰夫·贝索斯 (Jeff Bezos) 的领导秘诀，并为您提供了自己掌握这些秘诀的工具。 杰夫·贝索斯创立了亚马逊。 一位梦想家，将一个大胆的想法变成了一家有影响力的公司，一个可能影响您日常生活的品牌。

作为一名领导力和沟通专业的学生，他学会了如何提升亚马逊人的写作、协作、创新、推销和展示的方式。 他创建了一个可扩展的模型，从西雅图车库的一个小团队成长为大型雇主。 在《贝索斯蓝图》中，卡迈恩·加洛揭示了杰夫·贝索斯为推动亚马逊惊人增长而开创的沟通策略。

作为我们这个时代富有创新精神和远见卓识的企业家，贝索斯重新构想了带领者写作、演讲以及激励团队和客户的方式。 贝索斯创建的沟通工具非常有效，以至于直接与贝索斯共事的前亚马逊人都将其作为创办自己公司的蓝图。 现在，这些工具可供您使用。

From the bestselling author of Talk Like TED, renowned communications coach Carmine Gallo reveals the leadership secrets of Amazon founder Jeff Bezos - and gives you the tools to master them yourself. Jeff Bezos built Amazon. A dreamer who turned a bold view into the influential company, a brand that likely touches your life every day.

As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to the large employers. In The Bezos Blueprint, Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth.

As the innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

作者简介

卡迈恩·加洛 (Carmine Gallo) 是一位受欢迎的主题演讲者、哈佛讲师以及世界上深受推崇品牌的传播顾问。加洛是 9 本书的作者，其中包括国际畅销书：《Talk Like TED》、《史蒂夫·乔布斯的演示秘密》、《苹果体验》和《讲故事的秘密》。

Carmine Gallo is a popular keynote speaker, Harvard instructor, and communication advisor for the world's most admired brands. Gallo is the author of 9 books including international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, The Apple Experience, and The Storyteller's Secret.