Identity: Chermayeff & Geismar & Haviv

身份：切尔梅耶夫、盖斯玛和哈维夫作品集（精装版）

ASIN： B0FH32W1WB

ISBN：9798218720247

出版商： 泰晤士·哈德逊

发布日期： 2025年11月8日

语言： 英语

尺寸： 25.4 x 3.2 x 25.4 厘米

作者：Ivan Chermayeff

格式：精装

页数： 312 

页面参数仅供参考，具体以实物为准

《身份：Chermayeff & Geismar & Haviv（精简版）》展现了这家由伊万·切尔梅耶夫 (Ivan Chermayeff) 和汤姆·盖斯玛 (Tom Geismar) 于 1957 年创立的纽约设计先锋事务所长达 60 年的经典作品。

该事务所对设计的贡献塑造了企业形象项目影响文化的方式。本书收录了 100 多个案例研究——包括新精简版新增的 40 多个项目——这些案例来自事务所的过往和现有客户，例如摩根大通银行、NBC、泛美航空、PBS 等等。此外，本书还包含对汤姆·盖斯玛和萨吉·哈维夫 (Sagi Haviv) 的访谈，以及米尔顿·格拉泽 (Milton Glaser)、约翰·前田 (John Maeda，麻省理工学院)、罗曼·马尔斯

(Roman Mars，99% Invisible 创始人) 和亚历山德拉·兰格 (Alexandra Lange，普利策奖得主) 的撰稿。

Identity: Chermayeff & Geismar & Haviv (Compact Edition) showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar.

The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies-including 40+ additional projects in this new compact edition- from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda (MIT), Roman Mars (99% Invisible), and Alexandra Lange (Pulitzer Prize winner).

Identity: Chermayeff & Geismar & Haviv (Compact Edition) showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar.

Chermayeff & Geismar & Haviv是一家品牌设计公司，旗下拥有众多世界知名商标。自 1957 年以来，该公司一直引领着以创意为驱动的现代平面设计潮流，业务涵盖各个领域，尤其擅长品牌识别、展览、印刷和动态图形以及建筑艺术。

公司业务遍及全球，项目遍布欧洲、亚洲、拉丁美洲、中东以及美国各地。公司由创始合伙人兼设计师 Tom Geismar、合伙人兼设计师 Sagi Haviv 以及首席设计师 Mackey Saturday 和 Melanie McElduff 领导。Chermayeff & Geismar & Haviv 以其协作式、问题解决型的设计方法而闻名，所有负责人均亲自参与每个项目，并持续关注项目细节和细微之处。

Chermayeff & Geismar & Haviv is the brand design firm behind many of the world's most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.

The firm has a global reach, with projects in Europe, Asia, Latin America, and the Middle East as well as throughout the United States. It is led by its founding partner, designer Tom Geismar, partner and designer Sagi Haviv, and principal designers Mackey Saturday and Melanie McElduff.

Chermayeff & Geismar & Haviv is known for a collaborative, problem-solving approach to design, with personal involvement by all principals in every project and continuous attention to the details and nuances of projects as they evolve.