沟通是管理者应该具备的一项基本技能。
　　《管理沟通：以案例分析为视角（英文版·第5版）/工商管理经典丛书·核心课系列》基于“沟通作为一种技能可以学习、传授和完善”的观点，以原创性案例为视角，通过案例分析的方法，深入阐释了管理沟通的基本理论和实用技能，内容丰富，涵盖的主题广泛。
　　《管理沟通：以案例分析为视角（英文版·第5版）/工商管理经典丛书·核心课系列》突出战略性，将伦理学和道德决策过程贯穿全书，考察了商业组织及其管理者与新闻媒体之间那种常常捉摸不透但又不可回避的关系，同时涵盖其他同类教材常常忽视的倾听和反馈、语言沟通、跨文化沟通、冲突管理等内容。
　　第5版进行了大幅更新，增加了全新的案例和大量新趣闻，增加了有关社交媒体及其用途的新章节，更新了有关互联网和在线行为及互联网技术在商业中应用的内容，提供了新普查数据。
　　《管理沟通：以案例分析为视角（英文版·第5版）/工商管理经典丛书·核心课系列》适合用作国内高校本科生、MBA管理沟通或商务沟通课程双语教学用书，也可供有兴趣的读者阅读参考。詹姆斯??S. 奥罗克，美国圣母大学管理学教授，门多萨商学院商务沟通中心主任，专长领域为公司沟通、声誉管理、公共演讲、商务写作等。第1章新时期的管理沟通
第2章沟通与战略
第3章沟通伦理
第4章演讲
第5章写作
第6章劝说
第7章技术
第8章倾听和反馈
第9章非语言沟通
第10章跨文化沟通
第11章冲突管理
第12章有效的商务会议
第13章应对新闻媒体
附录A案例研究分析
附录B撰写案例研究
附录C商业信函实例
附录D商业备忘录实例
附录E战略备忘录实例
附录F文档标示
附录G企业专业人士的媒体关系——如何准备广播新闻采访
附录H新闻稿实例……精彩书摘Many years ago and well_educated peers. His words were prophetic: “I can think of no skill more essential to the survival of a young officer” he said “than effective self_expression.” That was it. Not physical courage or well_honed flying skills. Not advanced degrees or specialized training but “effective self_expression.”
In the years since that conversation I have personally been witness to what young managers call “career moments.” Those moments in time are when a carefully crafted proposal a thorough report or a deft response to criticism saved a career. I’ve seen young men and women offered a job as a result of an especially skillful speech introduction. I’ve seen others sputter and stall when they couldn’t answer a direct question―one that fell well within their area of expertise―during a briefing. I’ve watched in horror as others simply talked their way into disfavor trouble or oblivion.
Communication is without question the central skill any manager can possess. It is the link between ideas and action. It is the process that generates profit. It is the emotional glue that binds humans together in relationships personal and professional. It is as the poet William Blake put it “the chariot of genius.” To be without the ability to communicate is to be isolated from others in an organization an industry or a society. To be skilled at it is to be at the heart of what makes enterprise private and public function successfully.
The fundamental premise on which this book is based is simple: Communication is a skill that can be learned taught and improved. You have the potential to be better at communicating with other people than you now are. It won’t be easy but this book can certainly help. The fact that you’ve gotten this far is evidence that you’re determined to succeed and what follows is a systematic yet readable review of those things you’ll need to pay closer attention to in order to experience success as a manager.

What This Book Is About
This book will focus on the processes involved in management communication and concentrate on ways in which business students and entry_level managers can become more effective by becoming more knowledgeable and skilled as communicators.
The second premise on which this book is based is also simple: Writing speaking listening and other communication behaviors are the end_products of a process that begins with critical thinking. It is this process that managers are called on to employ every day in the workplace to earn a living. The basic task of a manager day in and day out is to solve managerial problems. The basic tools at a manager’s disposal are mostly rhetorical.
Management Communication supports learning objectives that are strategic in nature evolving as the workplace changes to meet the demands of a global economy that is changing at a ferocious pace. What you will find in these pages assumes certain basic competencies in communication but encourages growth and development as you encounter the responsibilities and opportunities of mid_level and higher management whether in your own business or in large and complex publicly traded organizations.……前言/序言　　随着我国加入WTO，越来越多的国内企业参与到国际竞争中来，用国际上通用的语言思考、工作、交流的能力也越来越受到重视。这样一种能力也成为我国各类人才参与竞争的一种有效工具。国家教育机构、各类院校以及一些主要的教材出版单位一直在思考，如何顺应这一发展潮流，推动各层次人员通过学习来获取这种能力。双语教学就是这种背景下的一种尝试。
　　双语教学在我国主要指汉语和国际通用的英语教学。事实上，双语教学在我国教育界已经不是一个陌生的词汇了，以双语教学为主的科研课题也已列入国家“十五”规划的重点课题。但从另一方面来看，双语教学从其诞生的那天起就被包围在人们的赞成与反对声中。如今，依然是有人赞成有人反对，但不论是赞成居多还是反对占上，双语教学的规模和影响都在原有的基础上不断扩大，且呈大发展之势。一些率先进行双语教学的院校在实践中积累了经验，不断加以改进；一些待进入者也在模仿中学习，并静待时机成熟时加入这一行列。由于我国长期缺乏讲第二语言（包括英语）的环境，开展双语教学面临特殊的困难，因此，选用合适的教材就成为双语教学成功与否的一个重要问题。我们认为，双语教学从一开始就应该使用原版的各类学科的教材，而不是由本土教师自编的教材，从而可以避免中国式英语问题，保证语言的原汁原味。各院校除应执行国家颁布的教学大纲和课程标准外，还应根据双语教学的特点和需要，适当调整教学课时的设置，合理选择优秀的、合适的双语教材。
　　顺应这样一种大的教育发展趋势，中国人民大学出版社同众多国际知名的大出版公司，如麦格劳·希尔出版公司、培生教育出版公司等合作，面向大学本科生层次，遴选了一批国外最优秀的管理类原版教材，涉及专业基础课，人力资源管理、市场营销及国际化管理等专业方向课，并广泛听取有着丰富的双语一线教学经验的教师的建议和意见，对原版教材进行了适当的改编，删减了一些不适合我国国情和不适合教学的内容；另一方面，根据教育部对双语教学教材篇幅合理、定价低的要求，我们更是努力区别于目前市场上形形色色的各类英文版、英文影印版的大部头，将目标受众锁定在大学本科生层次。本套教材尤其突出了以下一些特点：
　　·保持英文原版教材的特色。本套双语教材根据国内教学实际需要，对原书进行了一定的改编，主要是删减了一些不适合教学以及不符合我国国情的内容，但在体系结构和内容特色方面都保持了原版教材的风貌。专家们的认真改编和审定，使本套教材既保持了学术上的完整性，又贴近中国实际；既方便教师教学，又方便学生理解和掌握。……