商务英语阅读（第4册）（第二版）（新视界商务英语系列教材）

作者：孙洪波 闫诣博

书号：335353

定价：￥49 元

字数：347 千字

印次：2-1

开本：大16

出版时间：2025-01-15

ISBN：978-7-300-33535-3

包装：平

内容简介

《商务英语阅读》融合最新的《普通高等学校本科外国语言文学专业类教学指南》和商务英语专业四八级考试题型，按照商务英语专业教学要求进行修订编写。通过选取商务主题方面原汁原味的文章，帮助学生丰富商务知识，了解商务英语语言特点，提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体；涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用，反映当今商务领域的现状与发展趋势。本次修订为满足当前教学需求，深入融合课程思政元素，同时更新商务领域中最新知识，如电子商务、跨境电商等。本书为阅读教程的第4册，主题涉及商务沟通、商务谈判、并购等。

作者介绍

总主编：郭桂杭教授广东外语外贸大学国际商务英语学院院长，教授，英国皇家特许管理会计师（ACMA），全球特许管理会计师（CGMA）。中国国际贸易学会国际商务英语研究委员会常务副理事长。刘白玉教授，山东工商学院外语学院教授，教育部高等学校商务英语专业教学协作组委员，山东省对外经济学会国际商务英语专业委员会会长。主编：孙洪波，博士，副教授，博士生导师。北京语言大学外国语言学及应用语言学博士，剑桥大学现代及中世纪语言学院联合培养博士；曲阜师范大学外国语言学及应用语言学硕士；鲁东大学英语语言文学学士。菏泽学院外国语学院院长，马来西亚思特雅大学（UCSI university）博士生导师，聊城大学、曲阜师范大学硕士生导师，山东省水浒文化研究基地研究员，菏泽学院语言与认知研究所所长，南太平洋岛国语言研究所所长。兼任中国逻辑学会语言逻辑专业委员会理事，欧洲汉语语言学会理事，英国汉语教学协会理事。

目 录

Unit 1 Business Communication.....................................................................................001

Text A Understanding How Culture Affects Communication................................................ 001

Text B Communication at the Workplace .............................................................................. 011

Chinese Values.......................................................................................................................... 017

Unit 2 Business Negotiation............................................................................................019

Text A Tactics for Successful Business Negotiations .............................................................. 019

Text B Global Negotiation Preparation.................................................................................. 028

Chinese Values.......................................................................................................................... 033

Unit 3 Takeovers and Mergers .........................................................................................035

Text A How Mergers and Acquisitions Can Affect a Company............................................... 035

Text B China’s Haier to Buy GE Appliance Business for $5.4 Billion.................................... 046

Chinese Values.......................................................................................................................... 053

Unit 4 Accounting............................................................................................................055

Text A 10 Basic Accounting Terms Every Business Owner Should Know ............................. 055

Text B What Is Financial Accounting and Why Is It Important?............................................. 063

Chinese Values.......................................................................................................................... 071

Unit 5 Finance and Banking............................................................................................073

Text A Branches Fall as Banking Goes Digital........................................................................ 073

Text B In Fintech, China Shows the Way ............................................................................... 083

Chinese Values.......................................................................................................................... 089

Unit 6 Stocks and Bonds .................................................................................................091

Text A The Danger of a Crash Landing in High-flying Stocks, Bonds and Property.............. 091

Text B Connecting China’s Stock Markets to the World........................................................ 101

Chinese Values.......................................................................................................................... 109

Unit 7 Data Economy.......................................................................................................111

Text A How Digital Transformation Is Driving Economic Change ........................................ 111

Text B Data Economy: Radical Transformation or Dystopia? ................................................ 120

Chinese Values.......................................................................................................................... 126

Unit 8 Cross-border E-commerce....................................................................................127

Text A Uber Slayer: How China’s Didi Beat the Ride-Hailing Superpower........................... 127

Text B Luxury Brands Join China’s Livestreaming Boom to Revive Sales ............................. 135

Chinese Values.......................................................................................................................... 140

Unit 9 Green Economy ....................................................................................................143

Text A Clean Energy: Let the Sun Shine................................................................................. 143

Text B Technologies That Can Save the Environment........................................................... 151

Chinese Values.......................................................................................................................... 157

Unit 10 The Belt and Road Initiative...............................................................................159

Text A DR Congo Develops with BRI..................................................................................... 159

Text B BRI Keeps Nations on the Move ................................................................................. 168

Chinese Values.......................................................................................................................... 174

Appendix I Glossary ........................................................................................................ 177

Appendix II TEM-8 (2021–2023) ...................................................................................... 183

精彩样章

Unit 1 Business Communication

Text A Understanding How Culture Affects Communication

By Mary Ellen Guffey

Warming up

1. Did you ever experience a problem as a result of poor communication? What were the causes of and possible remedies for the problem?

2. Why is it important for business students to develop good communication skills?

3. What are the effective ways to avoid misunderstanding in cross-cultural communication?

Comprehending the verbal and nonverbal meanings of a message is difficult even when communicators are from the same culture. But when they are from different cultures, special sensitivity and skills are necessary.

Negotiators for a North American company learned this lesson when they were in Japan looking for a trading partner. The North Americans were pleased after their first meeting with representatives of a major Japanese firm. The Japanese had nodded assent throughout the meeting and had not objected to a single proposal. The next day, however, the North Americans were stunned to learn that the Japanese had rejected the entire plan. In interpreting the nonverbal behavioral messages, the North Americans made a typical mistake. They assumed the Japanese were nodding in agreement as fellow North Americans would. In this case, however, the nods of assent indicated comprehension—not approval.

Every country has a unique culture or common heritage, joint experience, and shared learning that produce its culture. Their common experience gives members of that culture a complex system of shared values and customs. It teaches them how to behave; it conditions their reactions. Global business, new communication technologies, the Internet, and even Hollywood are spreading western values throughout the world. Yet, cultural differences can still cause significant misunderstandings.

Comparing traditional North American values with those in other cultures will broaden your worldview. This comparison should also help you recognize some of the values that influence your actions and affect your opinions of others.