商品详情
| 商品基本信息 | |
| 商品名称： | 电子商务（英文精编版·第10版） |
| 作者： | Gary P. Schneider |
| 市场价： | 69.00 |
| ISBN号： | 9787111434337 |
| 版次： | 1-1 |
| 出版日期： | 2013-08 |
| 页数： | |
| 字数： | |
| 出版社： | 机械工业出版社 |
| 目录 | |
| 《电子商务(英文精编版.第10版)》 preface part 1: introduction chapter 1 the second wave of global e-business electronic commerce: into the third wave electronic commerce and electronic business categories of electronic commerce the development and growth of electronic commerce the dot-com boom, bust, and rebirth the second wave of electronic commerce the third wave begins business models, revenue models, and business processes focus on specific business processes role of merchandising product/process suitability to electronic commerce electronic commerce: opportunities, cautions, and concerns opportunities for electronic commerce electronic commerce: cautions and concerns economic forces and electronic commerce transaction costs .markets and hierarchies using electronic commerce to reduce transaction costs network economic structures network effects identifying electronic commerce opportunities strategic business unit value chains industry value chains swot analysis: evaluating business unit opportunities international nature of electronic commerce trust issues on the web language issues cultural issues culture and government infrastructure issues summary key terms review questions exercises cases chapter 2 e-business technology basics the intemet and the world wide web origins of the internet new uses for the intemet commercial use of the intemet growth of the internet packet-switched networks routing packets public and private networks virtual private networks (vpns) intranets and extranets internet protocols tcp/ip ip addressing electronic mail protocols web page request and delivery protocols emergence of the world wide web the development of hypertext graphical interfaces for hypertext the world wide web the deep web domain names markup languages and the web markup languages hypertext markup language extensible markup language (xml) html and xml editors internet connection options connectivity overview voice-grade telephone connections broadband connections leased-line connections wireless connections internet2 and the semantic web summary key terms review questions exercises cases part 2: business strategies for electronic commerce chapter 3 web server and e-mail technologies web server basics dynamic content generation multiple meanings of "server" web client/server architectures software for web servers operating systems for web servers web server software finding web server software information electronic mail (e-mail) e-mail benefits e-mail drawbacks spam solutions to the spam problem web site utility programs finger and ping utilities tracert and other route-tracing programs telnet and ftp utilities indexing and searching utility programs data analysis software link-checking utilities remote server administration web server hardware server computers web servers and green computing web server performance evaluation web server hardware architectures summary key terms review questions exercises cases chapter 4 e-business revenue models revenue models for online business web catalog revcnue models fee-for-content revenue models advertising as a revenue model element fee-for-transaction revenue models fee-for-service revenue models free for many, fee for a few changing strategies: revenue models in transition subscription to advertising-supported model advertising-supported to advertising-subscription mixed model advertising-supported to fee-for-services model advertising-supported to subscription model multiple changes to revenue models revenue strategy issues for online businesses channel conflict and cannibalization strategic alliances luxury goods strategies overstock sales strategies creating an effective business presence online identifying web presence goals web site usability how the web is different meeting the needs of web site visitors trust and loyalty usability testing customer-centrie web site design using the web to connect with customers the nature of communication on the web summary key terms review questions exercises cases chapter 5 selling to consumers online web marketing strategies the four ps of marketing product-based marketing strategies customer-based marketing strategies communicating with different market segments trust, complexity, and media choice market segmentation market segmentation on the web offering customers a choice on the web beyond market segmentation: customer behavior and relationship intensity segmentation using customer behavior customer relationship intensity and life-cycle segmentation acquisition, conversion, and retention of customers customer acquisition, conversion, and retention: the funnel model advertising on the web banner ads t |
| 内容简介 | |
| 本书是一本均衡讲述电子商务中商务问题和技术问题的教科书，既不是避开技术谈管理，也不是通篇陷入技术细节之中，达到了技术与管理、理论与实务的有机结合。全书分为四篇，即概述篇、业务战略篇、技术篇和整合篇。较之旧版，本版力求反映出电子商务领域中的最新变化以及企业和社会如何响应这些变化。 本书定位明确、体例新颖、结构合理、内容全面、语言精炼、叙述清晰，适合作为高等院校相关专业的电子商务课程教材，也可供企业经营管理者和从事电子商务的专业人士参考。 |
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