书名：管理沟通——以案例分析为视角（英文版·第5版）（工商管理经典丛书·核心课系列；高等学校经济管理类双语教学课程用书）  
定价：58.0  
ISBN：9787300286747  
作者：[澳]詹姆斯·奥罗克  
版次：1  
出版时间：2020-11  


沟通是管理者应该具备的一项基本技能。本书基于“沟通作为一种技能可以学习、传授和完善”的观点，以原创性案例为视角，通过案例分析的方法，深入阐释了管理沟通的基本理论和实用技能，内容丰富，涵盖的主题广泛。  
本书突出战略性，将伦理学和道德决策过程贯穿全书，考察了商业组织及其管理者与新闻媒体之间那种常常捉摸不透但又不可回避的关系，同时涵盖其他同类教材常常忽视的倾听和反馈、语言沟通、跨文化沟通、冲突管理等内容。  
第5版进行了大幅更新，增加了全新的案例和大量新趣闻，增加了有关社交媒体及其用途的新章节，更新了有关互联网和在线行为及互联网技术在商业中应用的内容，提供了*新普查数据。  
本书适合用作国内高校本科生、MBA管理沟通或商务沟通课程双语教学用书，也可供有兴趣的读者阅读参考。  



詹姆斯•S. 奥罗克，美国圣母大学管理学教授，门多萨商学院商务沟通中心主任，专长领域为公司沟通、声誉管理、公共演讲、商务写作等。  

目录：  
*1章 新时期的管理沟通  

*2章 沟通与战略  

第3章 沟通伦理  

第4章 演 讲  

第5章 写 作  

第6章 劝 说  

第7章 技 术  

第8章 倾听和反馈  

第9章 非语言沟通  

*10章 跨文化沟通  

*11章 冲突管理  

*12章 有效的商务会议  

*13章 应对新闻媒体  

附录A 案例研究分析  

附录B 撰写案例研究  

附录C 商业信函实例  

附录D 商业备忘录实例  

附录E 战略备忘录实例  

附录F 文档标示  

附录G 企业专业人士的媒体关系——如何准备广播新闻采访  

附录H 新闻稿实例  

 
Many years ago, as an Air Force officer assigned to a flight test group in the American Southwest, I had the opportunity to speak with an older (and obviously wiser) man who had been in the flying business for many years. Our conversation focused on what it would take for a young officer to succeed—to become a leader, a recognized influence among talented, trained, and well-educated peers. His words were prophetic: “I can think of no skill more essential to the survival of a young officer,” he said, “than effective self-expression.” That was it. Not physical courage or well-honed flying skills. Not advanced degrees or specialized training, but “effective self-expression.”  
In the years since that conversation, I have personally been witness to what young managers call “career moments.” Those moments in time are when a carefully crafted proposal, a thorough report, or a deft response to criticism saved a career. I’ve seen young men and women offered a job as a result of an especially skillful speech introduction. I’ve seen others sputter and stall when they couldn’t answer a direct question—one that fell well within their area of expertise—during a briefing. I’ve watched in horror as others simply talked their way into disfavor, trouble, or oblivion.  
Communication is, without question, the central skill any manager can possess. It is the link between ideas and action. It is the process that generates profit. It is the emotional glue that binds humans together in relationships, personal and professional. It is, as the poet William Blake put it, “the chariot of genius.” To be without the ability to communicate is to be isolated from others in an organization, an industry, or a society. To be skilled at it is to be at the heart of what makes enterprise, private and public, function successfully.  
The fundamental premise on which this book is based is simple: Communication is a skill that can be learned, taught, and improved. You have the potential to be better at communicating with other people than you now are. It won’t be easy, but this book can certainly help. The fact that you’ve gotten this far is evidence that you’re determined to succeed, and what follows is a systematic yet readable review of those things you’ll need to pay closer attention to in order to experience success as a manager.  

What This Book Is About  
This book will focus on the processes involved in management communication and concentrate on ways in which business students and entry-level managers can become more effective by becoming more knowledgeable and skilled as communicators.  
The second premise on which this book is based is also simple: Writing, speaking, listening, and other communication behaviors are the end-products of a process that begins with critical thinking. It is this process that managers are called on to employ every day in the workplace to earn a living. The basic task of a manager, day in and day out, is to solve managerial problems. The basic tools at a manager’s disposal are mostly rhetorical.  
Management Communication supports learning objectives that are strategic in nature, evolving as the workplace changes to meet the demands of a global economy that is changing at a ferocious pace. What you will find in these pages assumes certain basic competencies in communication, but encourages growth and development as you encounter the responsibilities and opportunities of mid-level and higher management, whether in your own business or in large and complex, publicly traded organizations.