Chermayeff & Geismar & Haviv公司设计集

出版社 ‏ : ‎ Standards Manual (2018年7月24日)

语言 ‏ : ‎ 英语

精装 ‏ : ‎ 317页

ISBN-10 ‏ : ‎ 0692955232

ISBN-13 ‏ : ‎ 978-0692955239

商品重量 ‏ : ‎ 2.49 kilograms

尺寸 ‏ : ‎ 30 x 5 x 29.2 cm

页面信息仅供参考，具体以实物为准

内容简介

NBC的孔雀，PBS的脸，红色的美孚O，史密森尼的太阳。切尔马耶夫&吉斯马&哈维夫公司创造了一些美国最知名的标志

由Tom Geismar和Ivan Chermayeff创立的纽约标志性设计公司Chermayeff & Geismar & Haviv设计了无数的品牌标志，这些标志已经成为美国视觉文化不可磨灭的一部分：大通银行的八角形、NBC的孔雀、PBS的脸、红色的美孚O、史密森尼的太阳等等。在合伙人萨基-哈维夫（Sagi Haviv）的加入下，该公司今天仍然处于领先地位，最近还为美国国会图书馆和哈佛大学出版社设计了标志和标识。

Chermayeff & Geismar & Haviv并没有在他们的设计中巩固一种标志性的风格，而是专注于为他们的客户创造立即可读的、令人难忘的身份。"我们的商标设计可以被看作是不拘一格的，因为它们有许多形式，并以许多风格来表达，"汤姆-吉斯马承认。"但它们是故意这样的，因为每一个设计都是为了给它所代表的组织提供一个独特的、令人难忘的和适当的视觉表达。"

The NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun: Chermayeff & Geismar & Haviv created some of America's best-known logos

Seminal New York design firm Chermayeff & Geismar & Haviv, founded by Tom Geismar and Ivan Chermayeff, has designed countless brand logos that have become indelible parts of American visual culture: the Chase Bank octagon, the NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun and many more. Still at the forefront today with the addition of partner Sagi Haviv, the firm has more recently designed logos and identities for the Library of Congress and Harvard University Press.

Instead of consolidating a signature style in their design, Chermayeff & Geismar & Haviv focused on creating immediately legible, memorable identities for their clients. "Our trademark designs can be seen as eclectic because they take many forms and are expressed in many styles," admits Tom Geismar. "But they are deliberately this way because each has been designed to provide a distinctive, memorable and appropriate visual expression of the organization it represents."