目录

●CHAPTER 01 外贸营销Trade Marketing
PART 1 营销话题Marketing Topics /2
Unit 1 市场调查Marketing Surveys /2
Unit 2 广告营销Advertising Marketing /4
Unit 3 促销活动Promotional Events /7
PART 2 开发客户Seeking for Customers /10
Unit 1 开发信Sales Mail /10
Unit 2 信函来往Business Letter /13
Unit 3 电话沟通Telephone Communication /16
PART 3 参加展会Trade Fair /19
Unit 1 展位相关About Booth /19
Unit 2 接待客户Customer Services /24
Unit 3 会后跟进Contact after Fair /28
CHAPTER 02 商务往来Doing Business
PART 1 预约会面Make an Appointment /32
Unit 1 要求会面Demanding an Appointment /32
Unit 2 安排会面Arranging an Appointment /36
PART 2 外宾接待Receiving Customers /39
Unit 1 商务签证邀请函Visa Invitation Letter /39
Unit 2 迎接客户Picking up Customers /42
Unit 3 商务参观Business Visit /45
Unit 4 商务会餐Business Dinner /49
Unit 5 安排活动Arranging Activities /53
Unit 6 机场道别Seeing off /56
PART 3 商务出差Business Travel /58
Unit 1 入境手续Entry Formalities /58
Unit 2 飞机旅程Air Travel /61
Unit 3 安排住宿Arranging Accommodations /66
Unit 4 交通出行Transportation /70
PART 4 日常通知Daily Notification /73
Unit 1 公司变动通知Company Change Notice /73
Unit 2 职务调整通知Position Adjustment Notice /77
CHAPTER 03 合作形式Forms of Cooperation
PART 1 合作Cooperation /82
Unit 1 合资经营Joint Venture /82
Unit 2 合并收购Mergers ＆ Acquisitions /85
Unit 3 技术转让Technology Transfer /88
PART 2 代理Agent /92
Unit 1 申请代理Applying for Agency /92
Unit 2 拒绝代理 Refusing an Agent /94
Unit 3 代理协商Agency Negotiation /97
Unit 4 任命代理Appointing an Agent /100
PART 3 贸易Trade /102
Unit 1 加工和组装贸易Processing and Assembling Trade /102
Unit 2 其他贸易形式Other Forms of Trade /107
Unit 3 招标与投标Bidding and Tendering /114
CHAPTER 04 业务洽谈Trade Negotiations
PART 1 询盘与报盘Inquiry and Offer /118
Unit 1 询盘处理Dealing with Inquiries /118
Unit 2 报盘处理Dealing with Offers /121
Unit 3 推荐产品Recommending Products /125
PART 2 还盘Counter offer /129
Unit 1 还盘处理Dealing with Counter offer /129
Unit 2 价格谈判Price Negotiations /137
Unit 3 新的价目单A Renewed Price List /140
PART 3 订货与确认Order and Confirmation /143
Unit 1 样品准备Sample Preparation /143
Unit 2 订单处理Dealing with Orders /150
Unit 3 要求佣金Asking for a Commission /159
Unit 4 要求折扣Asking for a Discount /162
CHAPTER 05 外贸协商Business Negotiations
PART 1 客户会议Customer Meeting /166
Unit 1 会前准备Meeting Preparations /166
Unit 2 会议环节Meeting Sessions /169
PART 2 商定条款Terms Negotiations /175
Unit 1 运输方式Delivery Methods Negotiation /175
Unit 2 交货期限Consignment Deadline Negotiation /178
Unit 3 包装方式Packing Methods Negotiation /180
Unit 4 保险条款Insurance Terms Negotiation /183
Unit 5 付款方式Payment methods Negotiation /185
PART 3 合同事务About Contract /188
Unit 1 合同评审Contract Evaluation /188
Unit 2 签订合同Signing a Contract /191
Unit 3 终止合同Terminating a Contract /193
CHAPTER 06 商品报关Declaration of Goods
PART 1 生产Production /198
Unit 1 生产阶段Producing Stage /198
Unit 2 生产问题Producing Problems /202
PART 2 商品检验Commodity Inspection /205
Unit 1 商检讨论Inspection Discussion /205
Unit 2 商检程序Inspection Procedures /209
Unit 3 检验争议Discrepancy about Inspection /212
PART 3 海关通关Customs Clearance /215
Unit 1 通关讨论Customs Clearance Discussion /215
Unit 2 报关资料Declaration Documents /218
Unit 3 海关问询Questioning at the Customs /222
PART 4 装运和交货Shipment and Delivery /224
Unit 1 装运指示Shipment Instructions /224
Unit 2 装运问题Shipment Problems /228
Unit 3 装运和交货通知Shipment and Delivery Notice /231
CHAPTER 07 后续事项Follow-up Mathers
PART 1 关于支付About Payment /236
Unit 1 支付结算Payment Clearing /236
Unit 2 催款Payment Reminder /241
Unit 3 付款错误Payment Error /246
Unit 4 确认收到款项Payment Confirmation /248
PART 2 售后跟进After-Sale Service /250
Unit 1 询问情况Inquiring about the Situation /250
Unit 2 优化产品Optimizing Products /254
Unit 3 交换信息Exchanged Information /256
Unit 4 推荐新产品Promoting New Products /259
CHAPTER 08 风险与纷争Risk and Dispute
PART 1 保险Insurance /264
Unit 1 保险类别Insurance Categories /264
Unit 2 保险费率Premium Rates /268
Unit 3 投保Insurance /271
Unit 4 赔偿Compensation /273
PART 2 投诉Complaints /276
Unit 1 进行投诉Make a Complaint /276
Unit 2 处理Solutions /280
PART 3 索赔Claim /283
Unit 1 提出索赔Compensation Claim /283
Unit 2 赔付方式Compensation Methods /286
CHAPTER 09 人际关系拓展Establishing Interpersonal Relationship
PART 1 私人交往Personal Relationship /294
Unit 1 节日问候Festival Greetings /294
Unit 2 赠送礼物Presenting Gifts /298
PART 2 私下交流Private Communication /301
Unit 1 祝贺与安慰Congratulations and Consolations /301
Unit 2 请教与感谢Requests and Thanks /306