书名：Predictably Irrational 怪诞行为学全三册

作者：Dan Ariely 丹·艾瑞里

出版社名称：Harper Perennial

出版时间：2010

语种：英文

ISBN：9780061353246  9780061995040  9780062379993

商品尺寸：13.3 x5.8 x 20.3 cm

包装：平装

页数：902

Predictably Irrational《怪诞行为学》是杜克大学行为经济学家、纽约时报畅销书作家丹·艾瑞里著作的关于“行为”与“决策”心理类书籍。作者将心理学引入经济学的研究中，用实验的方法彻底颠覆了主流经济学的“经济人”观点，告诉我们非理性是人类的本能，是主宰人类行为和决策的隐形力量；非理性不是杂乱无章的，而是可以预测和把握的。

本系列为英文版，共包括《怪诞行为学：可预测的非理性》、《怪诞行为学2：非理性的积极力量》和《怪诞行为学3：非理性的你》三本书。

推荐理由：

1.诺贝尔经济学奖得主阿克尔洛夫、《黑天鹅》作者塔勒布、经济学家梁小民联袂推荐；

2.实例较多并且十分有趣，语言轻松幽默，将原本繁琐枯燥的学术研究讲得易于理解；

3.讲解清晰，阅读难度不大，无太多艰涩难懂的专业词汇；

4.话题新鲜且贴近生活，如二胎问题、同事关系、恋爱与婚姻等。

Review

“Sly and lucid… Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on.” —New York Times Book Review

“Surprisingly entertaining… Easy to read… Ariely’s book makes economics and the strange happenings of the human mind fun.”—USA Today

“A marvelous book… thought provoking and highly entertaining.” —Jerome Groopman, New York Times bestselling author of How Doctors Think

“In creative ways, author Dan Ariely puts rationality to the test… New experiments and optimistic ideas tumble out of him, like water from a fountain.”—Boston Globe 

Predictably Irrational《怪诞行为学：可预测的非理性》（升级版）

杜克大学行为经济学家丹·艾瑞里将心理学引入经济学的研究中，用实验的方法彻底颠覆了主流经济学的“经济人”观点，告诉我们非理性是人类的本能，是主宰人类行为和决策的隐形力量；非理性不是杂乱无章的，而是可以预测和把握的。

在增订部分中，针对非理性如何影响我们的日常生活和公共政策，并导致2008年金融危机，作者从行为经济学的角度出发，提出了自己独到的见解。并告诉我们如何运用“可预测的非理性”提高日常生活的幸福指数，制定出摆脱当前经济危机的佳政策。

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.



The Upside of Irrationality《怪诞行为学2：非理性的积极力量》

在《怪诞行为学》中，丹·艾瑞里用13个有趣的实验证明，我们并非想象的那样理性，“非理性”才是人类的本能。本书中，他继续用行为实验的方法，结合心理学和行为经济学的知识，以幽默诙谐的语言将非理性的消极影响和积极意义娓娓道来。

作者一一剖析了我们在工作和人际关系中的种种“非理性”行为发生的原因——从我们对待工作的态度，到我们的择偶和婚姻生活，再到情绪的效应和幸福的标准——赋予我们看待工作和生活的全新视角。

更重要的是，作者认为，非理性未必是坏事，非理性也可以作出完美决策。坦然接受自己非理性的本能，彻底颠覆工作和生活中徒劳的逻辑，重新做出适合自己的完美决策，工作上的成就感和生活中的幸福感唾手可得。

How can large bonuses sometimes make CEOs less productive?

Why is revenge so important to us?

How can confusing directions actually help us?

Why is there a difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term bad habit, how we learn to love the ones we’re with, and more. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.



Irrationally Yours《怪诞行为学3：非理性的你》

曾出版过三本《纽约时报》畅销书的丹·艾瑞里，与《纽约客》漫画作者威廉·赫斐利强强联手，将艾瑞里在《华尔街日报》的专栏“Ask Ariely”（艾瑞里问答）加以补充和提炼，创作出这本图文并茂、风趣幽默的《怪诞行为学3：非理性的你》。

本书的话题能“让你的脑洞开到很难想象的程度”！话题包括：一孩与二胎、购物、开车、当志愿者、同事关系、冒险、恋爱与婚姻、社交网络、投资与欺骗、幸福与预期、日常生活与交友、价格与价值，等等。

阅读这本《怪诞行为学3：非理性的你》，读者会捧腹大笑，也会受益匪浅，更重要的是，会学到针对各种日常生活问题的思考方式和解决方法。

Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious:

What can you do to stay calm when you’re playing the volatile stock market?

What’s the best way to get someone to stop smoking?

How can you maximize the return on your investment at an all-you-can-eat buffet?

Is it possible to put a price on the human soul?

Can you ever rationally justify spending thousands of dollars on a Rolex?

In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges.  Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.

丹·艾瑞里（Dan Ariely），杜克大学心理学与行为经济学教授，也是“先进后见之明中心”（the Center for Advanced Hindsight）的创始人。他撰写了三本《纽约时报》畅销书：《怪诞行为学》、《怪诞行为学2》和《不诚实的诚实真相》。目前，他与妻子和两个可爱乖巧的孩子住在北卡罗来纳州的达勒姆。

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, and Science. Dan has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles

怪诞行为学：可预测的非理性（升级版）

怪诞行为学2：非理性的积极力量

怪诞行为学3：非理性的你

But then I read the third option: a print and Internet subscription for $125. I read it twice before my eye ran back to the previous options. Who would want to buy the print option alone, I wondered, when both the Internet and the print subscriptions were offered for the same price? Now, the print- only option may have been a typographical error, but I suspect that the clever people at the Economist’s London offices (and they are clever-and quite mischievous in a British sort of way) were actually manipulating me. I am pretty certain that they wanted me to skip the Internet- only option (which they assumed would be my choice, since I was reading the advertisement on the Web) and jump to the more expensive option: Internet and print.

But how could they manipulate me? I suspect it’s because the Economist’s marketing wizards (and I could just picture them in their school ties and blazers) knew something important about human behavior: humans rarely choose things in absolute terms. We don’t have an internal value meter that tells us how much things are worth. Rather, we focus on the relative advantage of one thing over another, and estimate value accordingly. (For instance, we don’t know how much a six- cylinder car is worth, but we can assume it’s more expensive than the four- cylinder model.)

In the case of the Economist, I may not have known whether the Internet- only subscription at $59 was a better deal than the print—only option at $125. But I certainly knew that the print and-Internet option for $125 was better than the print- only option at $125. In fact, you could reasonably deduce that in the combination package, the Internet subscription is free! “It’s a bloody steal-go for it, governor!” I could almost hear them shout from the riverbanks of the Thames. And I have to admit; if I had been inclined to subscribe I probably would have taken the package deal myself. (Later, when I tested the offer on a large number of participants, the vast majority preferred the Internet- and- print deal.)