书名：Jan Tschichold & New Typography/简积·兹凯和新版式：世界大战之间的平面设计

作者：Paul Stirton
出版：Yale University Press，2019年
装帧：平装 , 272页

语种： 英语

尺寸：17.7*22.3 cm

本书是一个对传奇设计师扬·奇肖尔德 (Jan Tschichold，1902-1974) 的生平及其工作，以及他在德国魏玛共和国创造现代平面设计运动中所扮演角色的原始说明。

这本重要的书通过对他影响较大的包豪斯学派的艺术家、思想和文本，探索了现代平面设计历史上的传奇人物。扬·奇肖尔德是一位多产的设计师、作家和理论家。他站在视觉文化革命的前沿，使印刷材料更加自然和有活力。他的设计被应用到日常的平面设计中，从广告牌广告、名片到书套和发票。

这本精美的书提供了对扬·奇肖尔德的工作和他推动形成的艺术运动的根本理论的新理解，通过分析他的收藏：插图、广告、杂志，和著名人物的书籍，如库尔特·施威特斯(Kurt Schwitters)、埃尔·利西茨基(El Lissitzky)、亚历山大·罗德钦科 (Aleksandr Rodchenko) 和拉洛兹·莫霍利-纳吉 (László Moholy-Nagy)，以及不太知名的艺术家和设计师，包括威利·鲍迈斯特(Willi Baumeister)、马克斯·布查斯(Max Burchartz)、沃尔特·德克塞尔 (Walter Dexel)、和皮特·兹瓦特 (Piet Zwart)。

这本书还描绘了新排印术(New Typography)的发展，这是一场横跨中欧影响广泛的运动，其中包括施威特斯在1927年成立的“指环” (the Ring) 团体。奇肖尔德在定义这一运动中发挥了至关重要的作用，在他的著作《新字体版式》(1928)中记录了理论和实践，该著作至今仍被视为平面设计的开创性文本。

An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design

Richly illustrated with images from Jan Tschichold’s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902–1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices.

This handsome volume offers a new understanding of Tschichold’s work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included “The Ring,” a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.