为忙碌的读者写作：在现实世界中更有效地沟通 Writing for Busy Readers: communicate more effectively in the real world Todd Rogers

基本信息

ormat:Paperback / softback 256 pages

Publisher:Scribe Publications

Imprint:Scribe Publications

ISBN:9781914484452

Published:11 Jan 2024

Weight:324g

Dimensions:233 x 153 x 20 (mm)

基本信息仅供参考，具体以实物为准

书籍简介

我们在学校里都接受过良好写作的基本知识教育。当《文体要素》和《论写好文章》分别于 1959 年和 1976 年出版时，互联网还没有发明。从那时起，我们的交流方式发生了翻天覆地的变化。

成年人平均每天会收到 100 多封邮件和数十条短信。有了这些信件，如何吸引忙碌的读者的注意力就成了一场竞争。托德-罗杰斯（Todd Rogers）和杰西卡-拉斯基-芬克（Jessica Lasky-Fink）都是行为科学家，他们为您提供了实用的写作建议。

他们概述了关于忙碌的人们如何阅读的认知事实，然后详细介绍了经研究支持的六项有效写作原则：使用较少的字数降低阅读水平明智地使用格式让略读者明确目的强调对读者的价值让回应尽可能简单。本手册包括大量范例、核对表和其他有效的写作工具，将使您成为更有效的沟通者。罗杰斯和拉斯基-芬克将基于文本的传统沟通理念带入了21世纪发生了根本变化的注意力市场。

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate.

The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today.

They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

作者简介

托德-罗杰斯（Todd Rogers，生于 1967 年），美国电子游戏玩家，被誉为职业电子游戏玩家。1986 年，他受邀加入美国国家电子游戏队。他曾声称因创造过许多创纪录的高分而获得动视公司的认可，但他的许多记录后来因缺乏核实证据而遭到质疑，或被认为不可能实现。2018 年 1 月，《双子星系》记录数据库将他的所有成绩从排行榜上删除，并永久禁赛，吉尼斯世界纪录也取消了他的记录。

Todd Rogers (born 1967) is an American video game player who has been described as the first professional video game player.In 1986, he was invited to be part of the U.S. National Video Game Team. He had claimed to be recognized by Activision for having achieved many record-setting high scores, but many of his records were later disputed for a lack of verifying evidence or found to be impossible to achieve.In January 2018, the Twin Galaxies record database removed all of his scores from their leaderboards and banned him permanently, and Guinness World Records stripped his records.