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商务英语写作教程

33.60
运费: ¥ 5.00-20.00
库存: 14 件
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本书的特色就在于贯穿和统领全书全过程的体练精神。每单元先提供专业知识和商贸书面交流要点的介绍,后以写作实例的形式进行商贸交流与谈判的英语(对话和信函/备忘录/报告)奉献于学习者面前,使他们能够切身体验近似真实的商贸业务过程和地道规范的商贸交流方式;继而进行大量与商务英语交流与沟通技能相关的训练和商务英语写作修辞意识的研讨培养,以此达到熟悉商贸业务过程、掌握商贸交际技能和培养商务英语写作修辞意识之目的。
本书主要包括两大部分,共15单元。第一部分是对外交流及其商务英语信函写作,第二部分为企业内部交流及其商务英语写作。每个单元基本由以下三个板块组成:商贸业务书面交流的体验感受、商务英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见,本书是集业务体验、技能训练与意识研讨为一体的实用而易于操作的商务英语写作教材。目录简介.png
Part One External CommunicationBE Writing
Unit 1 ComnonentsLavouts of BE Letters
1.1Understanding the EssentialOptional Components of BE Letters
1.2Laying Out Business English Letters
1.3Writers’Workshop:Awareness for Effective BE Practical Writing
Unit 2 Asking to Establish Business Relations Replies
2.1ExperiencePractice
2.2CommunicatingWriting Skills
2.3Writers’Workshop:The Process of Writing
Unit 3 Credit EnquiriesReplies
3.1ExperiencePractice
3.2CommunicatingWriting Skills
3.3Writers’Workshop:Businesslike PoiseFormal Style
Unit 4 Enquiries Replies
4.1ExperiencePractice
4.2CommunicatingWriting Skills
4.3Writers’Workshop:OpeningClosing a Letter
Unit 5 Quotations, OffersCounter_offers
5.1ExperiencePractice
5.2CommunicatingWriting Skills
5.3 Writers’Workshop:Proposition VS Counter—proposition
Unit 6 OrdersRepl ies
6.1ExperiencePractice
6.2CommunicatingWriting Skills
6.3Writers’Workshop:Textual Development of Letters(1)
Unit 7 PaymentReplies
7.1ExperiencePractice
7.2CommunicatingWriting Skills
7.3Writers’Workshop:Textual Development of Letters(2)
Unit 8 ShipmentReplies
8.1ExperiencePractice
8.2CommunicatingWriting Skills
8.3Writers’Workshop:Principles for BE Writing
Unit 9 PackingReplies
9.1ExperiencePractice
9.2CommunicatingWriting Skills
9.3Writers’Workshop:Concreteness VS Abstractness
Unit 10 InsuranceReplies
10.1ExpeNencePractice
10.2CommunicatingWriting Skills
10.3Writers’Workshop:Qualities of Effective Sentence Writing
Unit 11 ClaimsAdjustments
11.1ExperiencePractice
11.2CommunicatingWriting Skills
11.3Writers’Workshop:Create an Appropnce Tone
Unit 12 Agency
12.1ExperiencePractice
12.2CommunicatingWriting Skills
12.3Writers' Workshop:ConcisenessSimplicit'y
Unit 13 SociaI Letters
13.1ExperiencePracticenter
13.2communicatingwriting Skill
13.3writers’workshop:compIeteness Vs lncompletencess
Part Two Internal communicationBe Writing
Unit 14 Memorandums
14.1ExperiencePractice
14.2CommunicatingWriting Skills
14.3writers,Workshop:Trend for Contemporary BE Letter writing
Unit 15 Business Reports
15.1ExperiencePractice
15.2CommunicatingWriting Skills
15.3Writers,Workshop:Accu racyObjectivity
Appendixes……
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商务英语写作教程

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