书名：CREATING A BRAND INDENTITY创建品牌形象设计书籍

作者：Catharine Slade-Brooking

出版社名称：Laurence King Publishing

出版时间：2016

语种：英语

ISBN：19.6 x 1.2 x 23.5 cm

商品尺寸：9781780675626

包装：平装

创建品牌形象对平面设计师来讲是一个迷人且复杂的挑战。它需要实用设计能力和创新技能，以及市场营销和消费者的理解行为多方配合。这本使用手册全面介绍这方面的知识。

书中用实例展示设计师展开成功品牌标识设计的主要活动和重点，包括定义观众；分析竞争对手；创建情绪板；品牌命名；标志设计；呈现给客户；更名并推出新的身份定位。全书案例研究贯穿数字媒体、时装、广告、产品设计、包装、零售等等来自全世界各地的品牌标识设计。

Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. 

She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

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