牛津通识读本 行为经济学 英文原版 经济读物 Behavioural Economics Michelle Baddeley OUP Oxford 英文版 进口原版英语书籍
| 运费： | ¥ 0.00-999.00 |
| 库存： | 6 件 |
商品详情
书名：Behavioural Economics: A Very Short Introduction牛津通识读本：行为经济学
作者：Michelle Baddeley
出版社名称：OUP Oxford
出版时间：2017
语种：英语
ISBN：9780198754992
商品尺寸：17 x 1.3 x 10.9 cm
包装：平装
页数：168（以实物为准）
Behavioural Economics: A Very Short Introduction牛津通识读本：行为经济学
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.
Michelle Baddeleyis Professor in Economics and Finance at the Bartlett Faculty of the Built Environment, University College London (UCL), and before that was Director of Studies in Economics, Gonville & Caius College/Faculty of Economics, University of Cambridge. She has an active interest in public policy and is a member of the Hazardous Substances Advisory Committee (convened by the Department for Environment, Food and Rural Affairs), and an Associate Fellow with the Centre for Science and Policy (CSaP), based at the University of Cambridge. She was a member of the Blackett Review Expert Panel: FinTech Futures 2014-15, led by Professor Sir Mark Walport, UK Government Chief Scientific Adviser.
- 华研外语批发分销官方旗舰店 （微信公众号认证）
- 本店是“华研外语”品牌商自营店，全国所有“华研外语”、“华研教育”品牌图书都是我司出版发行的，本店为华研官方源头出货，所有图书均为正规正版，拥有实惠与正版的保障！！！
- 扫描二维码，访问我们的微信店铺
- 随时随地的购物、客服咨询、查询订单和物流...
