书名：英语演讲技巧与实践（高级实用英语系列教材）  
定价：49.0  
ISBN：9787300319643  
作者：张玫 吴坤 朱丽丹  
版次：1  
出版时间：2023-08  

内容提要：  
本教材是结合作者多年的一线教学案例和在线课程开发经验，针对“英语演讲”课程自创的“两阶六步法”的教学模式而编写的。教材的针对性强，章节编排符合学生的语言认知规律，由理论到实践，由单一到复杂，情景逐级深入。本教材包含五个章节，精准对标“英语演讲技巧与实践”课程的知识目标、能力目标、素养目标。本教材配有慕课视频、课件、案例、课后练习等教学资源。因此，本教材既适用于各学历层次英语专业学生的演讲课的课堂教学，也可作为非英语专业的通识类选修课教材，还可以是英语演讲比赛参赛者以及有意提高自身英语沟通能力的英语爱好者的参考用书。  



作者简介：  
张玫，女，北方民族大学外国语学院教授，博士研究生，硕士生导师，北方民族大学教师教学发展培训师，研究方向为语言学；“国学双语研究会” 理事，中国英汉语比较研究会外语教育技术专业委员会理事，宁夏回族自治区高层次人才（D类），宁夏回族自治区自治区公务员面试官，宁夏翻译协会会员、银川高层次翻译人才服务平台翻译，省级一流课程《英语演讲技巧与实践》负责人，公众平台 “北民大英语趣微学”团队负责人。发表学术论文20余篇，出版专著1部，译著2部，主持及参与各级科研、教研项目多项。  


目录：  
Chapter One Understanding Public Speaking  

1.1 What is public speaking?  

1.1.1 Definition of public speaking  

1.1.2 Characteristics of public speaking  

1.1.3 Classifications of public speaking  

1.1.4 The speech communication process  

1.2 Why study public speaking?  

1.2.1 The importance of public speaking  

1.2.2 The value of studying public speaking  

1.2.3 The benefits of mastering public speaking  

1.3 What is successful public speaking?  

1.3.1 The checklist for an effective speaker  

1.3.2 Building an effective speech in 8 steps  

1.3.3 Ways of reducing speaking anxieties  

1.3.4 Analyzing and evaluating speeches  

1.4 Extended exercises and resources  

Chapter Two Planning a Speech  

2.1 Selecting your topic  

2.1.1 Choosing your topic  

2.1.2 Types of topics  

2.1.3 Narrowing down your topic  

2.2 Supporting what you say  

2.2.1 Descriptions  

2.2.2 Definitions  

2.2.3 Statistics  

2.2.4 Examples  

2.2.6 Comparison & contrast  

2.2.7 Visual aids  

2.3 Organizing the body of your speech  

2.3.1 Determining the main points  

2.3.2 Organizing the main points  

2.3.3 Connecting the main points  

2.4 Beginning and ending of your speech  

2.4.1 Functions of an introduction  

2.4.2 Strategies for making a good introduction  

2.4.3 Functions of a conclusion  

2.4.4 Strategies for making a good conclusion  

2.5 Outlining your speech  

2.5.1 Developing a preparation outline  

2.5.2 Developing a delivery outline  

2.6 Extended exercises and resources  

Chapter Three Presenting a Speech  

3.1 Using speech language  

3.1.1 Using language accurately  

3.1.2 Using language clearly  

3.1.3 Using language concisely  

3.1.4 Using language vividly  

3.2 Delivering your speech  

3.2.1 Physical delivery  

3.2.2 Vocal delivery  

3.3 Extended exercises  



Chapter Four Classifying a Speech  

4.1 Speaking to inform  

4.1.1 Goals of speaking to inform  

4.1.2 Major types of informative speeches  

4.1.3 Guidelines of making an effective informative speech  

4.2 Speaking to persuade  

4.2.1 Definition of persuasive speeches  

4.2.2 Types of persuasive speeches  

4.2.3 Selecting effective supporting materials  

4.2.4 Organizing a persuasive speech: Monroe’s Motivated  

Sequence  

4.3 Speaking on special occasions  

4.3.1 Speeches of introduction  

4.3.2 Speeches of presentation  

4.3.3 Speeches of acceptance  

4.3.4 Speeches of praise  

4.3.5 Speeches of welcome  

4.3.6 Speeches of farewell  

4.4 Speaking impromptu  

4.4.1 Definition of impromptu speeches  

4.4.2 Ways of generating impromptu speech topics  

4.4.3 Guidelines for impromptu speaking  

4.4.4 Methods of impromptu speaking  

4.4.5 Preparing an impromptu presentation  

4.5 Extended exercises  

Chapter Five Appreciating the Speeches  

5.1 Appreciating the classic speeches  

5.1.1 Stay hungry, stay foolish  

5.1.2 I am prepared to die for an ideal  

5.1.3 How CRISPR lets us edit our DNA  

5.1.4 Failure is an option, fear is not  

5.1.5 The fringe benefits of failure, and the importance of  

imagination 5.1.6 When a really great dream shows up, grab it  

5.2 Appreciating the contest speeches  

5.2.1 Fighting for the medical mission  

5.2.2 A glimpse into the future  

5.2.3 China and the world  

5.2.4 Globalization: enough is enough  

References  

在线试读：  
1.3.2 Building an effective speech in 8 steps  

The ways of building an effective speech are various and the following 8 steps have been proved to be effective in preparing successful speeches.  
Step 1 Analyze the audience and setting  
Before you give the speech, you must know your audience well, that is, you should know your audience’s knowledge about the subject and their attitudes to the subject and know on what kind of occasion you’re going to give the speech. For example, if it is a funeral, you cannot tell jokes.  
Step 2 Select a topic and formulate a specific purpose  
You’d better select the topic that you know a lot and you are interested in and adapt  
it for a specific audience. You should narrow the topic down and serve for a specific  
purpose.  
Step 3 Gather information  
After you have determined your topic, you need to go to the library or search on the Internet for the needed information. Without information you have nothing interesting or valuable to speak about.  
Step 4 Organize the information  
After you have gathered the information, you should make it well organized. In other words, you need to put your content in the right place, that is, you need to know what can be used as the introduction, what’s the body and what’s the conclusion.  
Step 5 Mind the words used in the presentation  
You need to use clear and concrete language to present the speech so the audience can grasp the information easily and with a minimum of confusion. Do remember, try your best to use less abstract words but common expressions, which can make your speech more understandable.  
Step 6 Practice the presentation out loudly  
As we all know, practice makes perfect. Thus, you can rehearse your presentation before the mirror, or in front of your friends who can give you helpful feedback.  
Step 7 Apply effective delivery skills  
Public speaking involves not only your language but your whole body. The useful delivery skills include accurate pronunciation, proper volume and pitch, vocal variety, good eye contact, rich body language and so on.  
Step 8 Conquer speaking anxieties  
Speaking anxiety is a common phenomenon to most speakers. Only a few people can shake off the speaking anxieties completely, but most people can learn to control it, reduce it, accept it and live with it.