掌握数据管理实践：实现真正客户数据管理 Master Data Management In Practice: Achieving True Customer Mdm

基本信息

Series:Wiley Corporate F&A

Format:Hardback 272 pages, Tables: 13 B&W, 0 Color; Graphs: 44 B&W, 0 Color

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

ISBN:9780470910559

Published:19 Jul 2011

Weight:456g

Dimensions:234 x 163 x 25 (mm)

信息仅供参考，具体以实物为准

书籍简介●

在本书中，作者 Dalton Cervo 和 Mark Allen 向您展示了如何在业务模型中实施主数据管理 (MDM)，以创建质量更受控制的方法。 本书重点关注可以改进数据质量管理、降低数据维护成本、降低公司和合规风险以及提高客户数据管理实践效率的技术，将指导您成功管理和维护客户主数据。 您将找到规划、实施和管理 MDM 所需的专家指导，包括表格、图表和图表。

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

作者简介

DALTON CERVO 是 DataFlux Corporation 的高级解决方案顾问，协助客户进行主数据管理、数据治理和数据质量实施。在加入 DataFlux 之前，Dalton 是 Sun Microsystems 和 Oracle 的高级项目经理，领导数据质量工作 作为数据治理团队的成员，负责定义管理主客户数据监督的政策和程序。 他是 Data Quality PRO 的专家小组成员和特色博主，也是《下一波技术：混沌中的机遇》(Wiley) 的特约作者。

MARK ALLEN 是 WellPoint, Inc. 的高级顾问兼企业数据治理主管。在加入 WellPoint 之前，Mark 曾担任 Sun Microsystems 和 Oracle 客户运营团队的高级项目经理。 Mark 领导过 Sun 的客户数据治理委员会，并且是 DataFlux、Oracle 和 Dun & Bradstreet 的客户咨询委员会成员，他是各种数据治理和主数据管理活动和论坛的演讲者和小组成员。

DALTON CERVO is Senior Solutions Consultant at DataFlux Corporation, assisting customers with master data management, data governance, and data quality implementations.??Prior to joining DataFlux, Dalton was a senior program manager at both Sun Microsystems and Oracle, leading the data quality efforts as a member of the data governance team responsible for defining policies and procedures governing the oversight of master customer data. He is an expert panelist and a featured blogger for Data Quality PRO and a contributing author in The Next Wave of Technologies: Opportunities in Chaos (Wiley).

MARK ALLEN is a Senior Consultant and Enterprise Data Governance Lead at WellPoint, Inc. Prior to joining WellPoint, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle. Mark has led Sun's Customer Data Governance Board and has been a member of customer advisory boards for DataFlux, Oracle, and Dun & Bradstreet, where he was a presenter and panel member for various data governance and master data management events and forums.

目录

部分目录，仅供参考

Preface xvii

Acknowledgments xxi

Introduction 1

Part I: Planning Your Customer MDM Initiative 7

Chapter 1: Defining Your MDM Scope and Approach 9

MDM Approaches and Architectures 9

Analytical MDM 11

Operational MDM 14

Enterprise MDM 18

Defining the Business Case 20

Cost Reduction 21

Risk Management 22

Revenue Growth 23

Selecting the Right MDM Approach 23

Data Management Maturity Level 24

Addressing the ROI Question 27

Summary 27

Note 28

Chapter 2: Establishing Effective Ownership 29

The Question of Data Ownership 29

Executive Involvement 31

MDM with Segmented Business Practices 31

A Top-Down and Bottom-Up Approach 32

Creating Collaborative Partnerships 33

Can Your Current IT and Business Model

Effectively Support MDM? 33

The Acceptance Factor 34

Business Access to Data 35

Coordination of MDM Roles and Responsibilities 36

Summary 38

Notes 38

Chapter 3: Priming the MDM Engine 39

Introduction 39

Positioning MDM Tools 40

Data Integration and Synchronization 42

Data Profiling 43

Data Migration 46

Data Consolidation and Segmentation 55

Reference Data 57