可持续商业2E亚洲版 Sustainable Business 2E Asia Edition

基本信息

Format:Paperback / softback 352 pages

Publisher: John Wiley 

ISBN:9781119667414

Published:Dec 2019

页面参数仅供参考，具体以实物为准

书籍简介

《可持续商业》第二版帮助未来的商业头领做好应对当今时代关键社会和环境问题的准备。 这本引人入胜的教科书为学生提供了周全、平衡的介绍，介绍如何将可持续商业政策整合到所有核心业务职能和流程中。 该书采用基于定性的学习过程，帮助学生了解如何调整领导力、财务、会计、风险管理、营销、供应链管理和运营来实现 21 世纪的可持续发展目标。

从管理角度看待可持续业务，周全更新的新版本解释了由于消费者和监管对可持续绩效的压力增加，业务如何以及为何发展。 先是以与传统 MBA 课程相同的方式引入商业主题，然后通过可持续发展的视角进行审查。 本书结合了现实生活中社会和环境领导力的例子，展示了良好的可持续商业决策的有效性，并说明了过时的、纯粹经济驱动的管理决策的负面影响。 详细讨论了基于可持续发展跨学科研究的有影响力的概念，并提出了实用见解，解决了如何将政策转化为工作场所的实践。

The second edition of Sustainable Business prepares future business leaders to tackle the crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management, operations can be adapted to meet the sustainability goals of the 21st century.

Looking at sustainable business from the managerial viewpoint, the fully-updated new edition explains how and why business is evolving due to increased consumer and regulatory pressure for sustainable performance. Business topics are first introduced in the same manner as traditional MBA programs, and then examined through the lens of sustainably. The text incorporates real-life examples of social and environmental leadership to demonstrate the efficacy of good sustainable business decisions, and illustrates the negative ramifications of outdated, purely economic-driven managerial decision-make. Influential concepts based on interdisciplinary research in sustainability are discussed in detail, and practical insights address how to turn policy into practice in the workplace.

作者简介

Nada R. Sanders 是莱特州立大学 Raj Soin 商学院运营管理学教授。 她拥有博士学位。 俄亥俄州立大学管理学士学位、俄亥俄州立大学工商管理硕士学位和俄亥俄州立大学理学学士学位 富兰克林大学机械工程学士学位。 她已在俄亥俄州立大学和莱特州立大学等多个学术机构任教二十多年，此外还向多个行业团体授课。 她为本科生、研究生和高管设计并教授运营管理、运营战略、预测和供应链管理等主题的课程。 她曾获得多项教学奖项，包括商学院杰出教师奖。

Nada R. Sanders is Professor of Operations Management at the Raj Soin College of Business at Wright State University. She holds a Ph.D. in Operations Management from The Ohio State University, and M.B.A. from The Ohio State University, and a B.S. degree in Mechanical Engineering from Franklin University. She has taught for more than twenty years at a variety of academic institutions including The Ohio State University, and Wright State University, in addition to lecturing to various industry groups. She has designed and taught classes for undergraduates, graduates, and executives on topics such as operations management, operations strategy, forecasting, and supply chain management. She has received a number of teaching awards including the College of Business Outstanding teacher Award.