• 书名：跨文化交际与中国文化传播

• 丛书名：普通高等教育“十四五”规划教材

• ISBN：978-7-5240-0342-7

• 出版社：冶金工业出版社有限公司

• 定价：45

• 作者：邹晓萍

• 出版时间：2025-08-31

内容简介

本书以跨文化交际为核心，结合中国文化传播为切入点，旨在帮助学生在全球化背景下培养跨文化交流能力，并增强对中国文化的认知与传播意识。教材设计引入了“第三空间”理论，通过文化重构与融合的方式，引导学生在不同文化背景中找到共通点，从而实现文化的创新性表达与跨文化交际中的有效沟通。

本书共8章，涵盖文化的定义与特点、跨文化交际的基本理论、语言和非语言交际、跨文化交际障碍、以及文化适应等主题。每章都包含视频案例分析、理论指导与中国文化介绍三个部分，通过视频案例分析导入主题，理论指导帮助学生掌握基础知识，最后结合中国文化展开讨论。每个章节的任务设计包括：视频讨论、情景演练、文本总结、判断正误、文化主题设计的选择题、讲中国故事等，通过多种任务形式，提升学生对内容的理解和实际应用能力。

编辑推荐

本教材在内容呈现上进行了多方面的创新。首先，教材涵盖的主题更加全面，除了传统的文化定义与`家思想、丝绸之路等中国文化元素的深入探讨，教材帮助学生在跨文化互动中实现文化的重构与创新。另外在讨论“非语言交际”时，通过展示中国传统服饰与音乐的片段，学生不仅能够领悟文化符号的丰富性，更能感受到文化交流的深层次内涵。这一视角的独特性，使学生不仅能够了解他国文化，还能通过比较增强中国文化认同感。

目录

Chapter One: Culture

·Part A: Definition and Significance

Section One:Video-based Case Study

Section Two: Theoretical Guidance - Culture

Section Three: Chinese Culture - Chinese National Identity & Origin

·Part B: Characteristics of Culture

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Five Major Characteristics of Culture That are Essential for Life

Section Three: Chinese Culture - Culture Insider: How Confucianism Shaped China

Chapter Two: Communication & Intercultural Communication

·Part A: Communication

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Communication Process

Section Three: Chinese Culture - Shengxiao

·Part B: Intercultural Communication

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Intercultural Communication

Section Three: Chinese Culture - Beginning of the Silk Road

Chapter Three: Intercultural Communication Barriers

·Part A: Attitudinal Problem

Section One: Video-based Case Study s

Section Two: Theoretical Guidance - Harmful Psychological Effects of Racial Stereotyping

Section Three: Chinese Culture - Observing Filial Piety in China

·Part B: Translational Problems

Section One: Video-based Case Study

Section Two: Theoretical Guidance - The Importance of Equivalence in Translation

Section Three: Chinese Culture - Renowned Chinese Translator Xu Yuanchong Dies Aged 100

Chapter Four: Verbal Communication

·Part A: Language and Culture

Section One: Video-based Case Study

Section Two: Theoretical Guidance - The Relationship Between Language and Culture

Section Three: Chinese Culture - Characteristics of TCM

·Part B: Verbal Communication Style

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Verbal Communication Styles

Section Three: Chinese Culture - Chinese Calligraphy

Chapter Five: Verbal Communication (Continued)

·Part A: Culturally-loaded Words

Section One: Video-based Case Study

Section Two: Theoretical Guidance - On the Translation of Chinese Culture-loaded Words from the Perspective of Domestication and Foreignization

Section Three: Chinese Culture - Chinese Idioms - The Ultimate Beginner's Guide

·Part B: Verbal Taboo and Euphemism

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Verbal Taboos and Euphemisms

Section Three: Chinese Culture - Culture of Chinese Numbers

Chapter Six: Non-verbal Communication

·Part A: Function and Category

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Function and Category

Section Three: Chinese Culture - How Ancient Chinese Clothes Helped Beat the Summer Heat

·Part B: Body Language

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Body Language: Using Your Body to Communicate

Section Three: Chinese Culture - The Music of China

Chapter Seven: Culture Influences on Contexts

·Part A: Business Context

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Impact of Cultural Differences in Global Businesses

Section Three: Chinese Culture - Chinese Table Manners

·Part B: Education Context

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Impact of Culture on Education

Section Three: Chinese Culture - Traditional Chinese Architecture

Chapter Eight: Cultural Adaptation

·Part A: Cultural Shock

Section One: Video-based Case Study

Section Two: Theoretical Guidance - Culture Shock Meaning, Stages, and How to Overcome

Section Three: Chinese Culture - Cuju -- Ancient Chinese Football

·Part B: Cultural Adaptation

Section One: Video-based Case Study

Section Two:Intercultural Adaptation is Everywhere

Section Three: Chinese Festivals：Heritage, Unity & Identity