南希·杜瓦特：数据故事：通过故事解释数据并激发行动 DataStory: Explain Data and Inspire Action Through Story

基本信息

Format:Paperback / softback 240 pages

Publisher:Ideapress Publishing

Imprint:Ideapress Publishing

ISBN:9781940858982

Published:3 Oct 2019

Weight:710g

Dimensions:228 x 229 x 16 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

科学家们已经证明，故事可以让大脑变得活跃起来，这是其他形式的交流所无法比拟的。 使用故事框架作为数据通信工具将有助于使您的建议得到坚持并得到执行。

组织使用数据来识别问题或机会。 其他人今天可能需要根据您对数据的洞察采取的行动可能会扭转或改善您未来数据的轨迹。 因此，良好的数据沟通可以带来非常重要的成果。

尽管大多数角色都依赖于数据，但良好的沟通是使用数据的角色中大的技能差距。 当今高层（以及有抱负的高层）的基本技能是将数据转化为叙述，从而提出明确的建议并激励其他人采取行动。

如今，几乎每个角色都使用数据进行决策。 随着您职业生涯的发展，您可以成为一名战略顾问，并成为一名高层人物，利用数据塑造人类和组织蓬勃发展的未来。

杜阿尔特和她的团队精选了技术、金融、医疗保健和消费品领域客户的数千张数据幻灯片，以解读表现好的品牌如何与数据进行沟通。

DataStory 教您有效的方法，将数据转化为融合语言、数字和图形力量的叙述。 这本书不是关于可视化数据的，有很多书涵盖了这一点。 相反，您将学习如何将数字转化为叙述来推动行动。

它将帮助您以一种在组织内部和外部都能创造成果的方式传达数据。

它将帮助您赢得值得信赖的顾问的声誉，从而推动您的职业生涯。

它将帮助您的组织更快地做出决策并激励其他人采取行动！

南希·杜阿尔特 (Nancy Duarte) 是美国商界杰出的故事讲述者之一，也是《幻灯片学》、《共鸣》等书的作者，《哈佛商业评论说服性演示指南》的这本书将帮助您将数字转化为叙述。

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.

Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes.

Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act.

Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.

Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.

DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action.

It will help you communicate data in a way that creates outcomes both inside and outside your own organization.

It will help you earn a reputation as a trusted advisor, which will advance your career.

it will help your organization make faster decisions and inspire others to act on them!

Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.

作者简介

南希·杜阿尔特 (Nancy Duarte) 是一位传播专家，曾在《财富》、《福布斯》、《快公司》、《连线》、《华尔街日报》、《纽约时报》、《时代杂志》和 CNN 等媒体上发表过专题报道。 她的公司 Duarte, Inc. 是商业和文化领域一些具有影响力的视觉信息背后的全球引领人物，并创作了超过 25 万个演示文稿。 作为一名说服专家，她破解了将故事模式有效融入商业沟通的密码，同时也是《哈佛商业评论》的撰稿人。 她写了五本畅销书，其中四本获奖。 Duarte, Inc. 是硅谷的设计公司，也是该地区专业的女性企业之一。 南希在传播、创业和作为女性高管的成功方面赢得了多项享有盛誉的奖项。 在 250 名女性领导力排行榜上，杜阿尔特排名第 67 位；在 2017 年全球 30 名传播专业人士中，杜阿尔特排名前列。 她曾在多家财富 500 强公司担任演讲嘉宾，她公司的客户还有更多。 她曾在众多会议上发表演讲，她的 TEDx 演讲观看次数超过 200 万次。

Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Time Magazine and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture, and has created more than a quarter of a million presentations. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications and is also a Harvard Business Review contributor. She’s written five best-selling books of which four have won awards. Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several prestigious awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World's Top 30 Communication Professionals for 2017, Duarte ranks #1. She has been a speaker at a number of Fortune 500 companies, and counts many more among her firm’s clientele. She has spoken at numerous conferences and her TEDx talk has over two million views.