极客之道：推动非凡成果的激进心态 The Geek Way:The Radical Mindset that Drives Extraordinary Results

基本信息

ISBN-13：9781035026210

ISBN-10：103502621X

Author：Andrew McAfee

Publisher：Pan Macmillan

Imprint：Macmillan Business

Format：Paperback

Number of Pages：336

Release Date：26 May 2025

Weight：234g

Dimensions：197mm x 130mm x 21mm

页面参数仅供参考，具体以实物为准

书籍简介

我们生活在一个充满惊人创新的时代，但我们对其中重要的一点关注不够：公司本身的创新。现在，《第二个机器时代》（The Second Machine Age）一书的畅销书作者安德鲁-麦卡菲（Andrew McAfee）解释了工程师和极客如何改变商业世界，并取得了丰硕成果。

极客正在开创一种新的模式；这种新思维完全改变了企业可以--也应该--成为什么的范式。他们不遵循工业时代的规则、等级制度和官僚思维方式。他们不遵循商学院自古以来宣扬的原则。他们都致力于以怪才的方式处理业务：通过试错、平等主义、证据和在小组环境中对想法进行压力测试，而不是依赖老板的直觉。

通过调查和研究当代心理学、经济学和行为科学的研究成果，以及当今 "极客 "经理人的讲述，麦卡菲对这一新兴现象进行了开创性的探索，直指商业世界正在发生的结构性转变的核心。我们已经进入了一个新时代。这个时代将改变我们现在和未来成就伟大事业的方式。未来是极客的。

We’re living in a time of amazing innovation, but we’re not paying enough attention to one of the important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business – with results.

A new model is being pioneered by geeks; a new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as accounts from the ‘geek’ managers of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek.

作者简介

安德鲁-麦卡菲是《纽约时报》畅销书《第二个机器时代》的作者之一。他是 IDE 的联合主任，也是麻省理工学院斯隆管理学院的研究科学家。他的研究课题是信息技术如何改变公司的运作、组织和竞争方式。除了发表大量论文外，麦卡菲还撰写了一个广受读者欢迎的博客，该博客有时是全球受欢迎的 10,000 个博客之一。他还著有《少花钱多办事》（More From Less）和《极客之道》（The Geek Way）。

Andrew McAfee is the New York Times bestselling co-author of The Second Machine Age. He is the co-director of the IDE and a Research Scientist at the MIT Sloan School of Management. His research investigates how information technology changes the way companies perform, organize themselves and compete. In addition to having numerous papers published, McAfee also writes a widely read blog, which is at times one of the 10,000 popular in the world. He is also the author of More From Less and The Geek Way.