有机社交媒体：如何建立蓬勃发展的在线社区 Organic Social Media：How to Build Flourishing Online Communities

基本信息

Format:Paperback / softback 232 pages

Publisher:Kogan Page Ltd

Imprint:Kogan Page Ltd

ISBN:9781398612976

Published:3 Dec 2023

Weight:354g

Dimensions:156 x 233 x 19 (mm)

信息仅供参考，具体以实物位置

书籍简介

专注于社区建设的组织和机构拥有一批拥护其信息和愿景的大使。社交媒体经理拥有独特的机会，可以通过创建由这种数字参与所驱动的社交形象来赢得这种忠诚度。

在《有机社交媒体》一书中，Jenny Li Fowler 概述了社交媒体经理需要采取的重要步骤，以增强组织更广泛的增长目标。Fowler 分解了重要问题，以帮助读者确定投资平台、如何简化审批流程以及其他必要的战略步骤，以在社交平台上创造有机追随者。

有机社交媒体解释了如何通过创建或重建品牌的在线形象来提升品牌的关键增长目标。前几章引导读者完成规划阶段、战略目标设定过程、平台选择、资源管理和内容发现。后面的章节重点介绍如何执行这些既定计划，并提供一种战略方法来构建内容日历并跟踪社交的成功。通过这本书，社交媒体经理将确保任何组织的未来在线形象。

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

作者简介

Jenny Li Fowler 是麻省理工学院 (MIT) 的社交媒体战略总监。她曾担任 State Farm 汽车学习中心主编以及哈佛大学肯尼迪政府学院社交媒体经理和网络编辑。作为 Hubspot INBOUND 的常驻记者和社交媒体营销领域的知名人士，Fowler 采取战略性方法在社交媒体平台上打造有机且有意义的存在。她现居马萨诸塞州剑桥。

Jenny Li Fowler is the director of social media strategy at Massachusetts Institute of Technology (MIT). She previously served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic and meaningful presence on social media platforms. She is based in Cambridge, Massachusetts.