“SpectrumISM” is the launching issue of the [BranD] magazine. In this issue, we showcase the works and design initiatives that are fascinated by the magic of colours. Across all the elements that are included within Brand Design, we want to present to our readers: the reason behind the world’s fascination about colour, colour as a medium of communication, the naturalist (or not) approach towards understanding design and life, the potential and identity related to colour manipulation, the design philosophy among designers or studios regarding to colours.