书名：Effective Business Writing:A Guide For Those Who Write on the Job 有效商务英语写作

作者：Maryann V. Piotrowski

出版社名称：Harper

出版时间：2005

语种：英文

ISBN：9780062733818

商品尺寸：15.4x1.1 x23.3 cm

包装：平装

页数：140 （以实物为准）

Effective Business Writing《有效商务写作》，专业商务写作指导书，适合商务英语专业、外企员工或者从事英语写作工作的朋友。 推荐理由： 1.写作原则与具体实例一一对应，一目了然，帮助学生理解和掌握写作原则； 2.范例对比板块，好坏例子对比引导学生综合运用写作技巧进行批判性思考； 3.书中梳理了常用标点符号部分，为学生提供更多的标准标点符号运用，利于读者写作时运用。Effective Business Writing, now in a new, revised and updated edition, will help you write the letters and memos that are so important to your career: persuasive memos, goodwill letters, complaint letters, sales letters, executive summaries.... Whether you’re writing an e-mail message to a co-worker or a proposal to an international colleague, this book will help you choose an appropriate format, style, and tone. In addition to discussing the elements essential to good writing, this book will tell you— among other things— HOW TO ·Overcome writer’s block. ·Achieve an easy-to-read style. ·Write for your boss’s signature. ·Organize messages for maximum impact. ·Find an efficient writing system. Effective Business Writing lays to rest the notion that business correspondence must be pompous and ponderous. Its numerous examples, which are simple and to the point, will give you confidence in your ability to write, and edit, effectively. Review“An excellent reference book. . . .The author keeps abreast of new trends and techniques and includes them in her book.” —Rick P. Disney, Senior Auditor, Time Warner “The best book on business writing I’ve ever encountered.”  —Steve Robbins, Harvard Business School “Practical and thoughtful... Varied and incisive... A handy reference-well organized and to the point.” —A.L.A. Booklist

Effective Business Writing《有效商务英语写作》内容丰富，结构清晰，在强调写作能力的基础上，突出商务英语写作的特点，全面介绍与商务写作相关的各类知识和交际原则。无论你是考试还是工作，这本书都可以成为你的心头好。 From persuasive memos to complaint letters, sales letters to executive summaries— this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer’s block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.

玛丽安·彼得洛夫斯基，在麻省理工大学、哈佛大学商学院、波士顿大学、波士顿学院等高校教授商务交流，同时她也是时代华纳、维亚康姆公司、Showtime电视网、都彭默克、时报出版公司和康泰纳仕杂志等公司的写作顾问。 Maryann V. Piotrowski has taught businesscommunications at MIT’s Sloan School of Management, Harvard Business School, Boston University, and Boston College. She is awriting consultantto Time Warner,Viacom, Showtime Networks, Dupont Merck, Times Publishing Company, andCondé NastPublications. Piotrowski is principal of Corporate Writing Consultants, based in Cambridge, Massachusetts, which offers writing seminars and a range of writing and editorial services. 

   Acknowledgement致谢   Preface to the Second Edition第二版前言1.  Bad Writing is Bad for Business劣质写作于生意不利 2.  Getting Started入门指南    Gaining Control自我控制    Seeing the Message Through Your Reader’s Eyes从读者眼中读取信息    Writing for a Diverse Audience为不同受众写信    Organizing Your Thoughts组织你的想法    Managing the Process of Writing设计写作步骤    Overcoming Writer’s Block攻克写作障碍 3.  Making Your Message Accessible让你的信息清晰易懂    The subject Line主题行    Beginnings开头    Endings结尾    Headings标题    Graphic Devices图表    Bullets编号    An Easy-to-Read Style易懂形式    Strengthening a Weak Memo强化薄弱备注项 4.  Shaping Paragraphs and Sentences段落及句子的形成    Paragraph Focus and Topic Sentences段落中心及主题句    Paragraph Development段落发展    Paragraph Length段落长度    Sentence Length and Rhythm句子长度及韵律    Sentences Joined byAnd用and连接句子    Hard-to-Read Sentences难句    Connecting Sentences and Paragraphs连接句子及段落 5.  Editing for Language, Style, and Tone语言，字体及语调编辑    Editing Is a Must编辑是不可或缺的    Avoiding Language That Is Outdated or Faddish避免使用过时或潮流语言    Using Words That AreFamiliar and Concrete使用熟悉及具体的语言    Consistency in Your Choice of Words选择词语时保持一致性    A Style for the Times多次使用的文体    Achieving an Effective Style成功塑造有效的文体    Tightening Your Style文体紧绷    Active and Passive Verbs主被动动词    Using I使用第一人称    Tone语调    Softening a Negative Message弱化负面信息 6.  The Politics of Business Writing商务写作中的权术    Office Politics and Interoffice Correspondence办公室政治及各办公室之间的沟通    Ghostwriting代笔    Editing Someone Else’s Writing编辑他人的写作    Language and Sexual Bias语言及性别偏见 7.  Writing for Special Purposes特种写作    The Executive Summary行动纲要    Clear Instructions清晰指令    Goodwill Letters友好信件    Letters ofCongratulations祝贺信    Thank-You Notes感谢信    Letters of Apology致歉信    Letters of Recommendation推荐信    Delivering Unwelcome News传递坏消息    Letters of Complaint投诉信    Responses to Letters of Complaint投诉信回复    Letters of Request请求函    Persuasion: Some PracticalPointers劝导：一些实际指标    Shaping a persuasive Message撰写具说服力信息    The Sales Letter推销信    International Correspondence国际通信    Messages for Electronic Mail (E-mail)电子邮件信息    A Glossary of Grammar and Usage语法及惯用术语   Punctuation Review标点符号回顾   Afterword后记   Index索引

Efficiently run businesses cannot tolerate unclear memos. Letters, and reports. Business stops, or is slowed, as a result of poor communication. Orders don’t get delivered, or they don’t get delivered on times; tasks don’t get done, or they don’t get done correctly. Productivity decreases, while labor and supervisory costs increase. The morale of employees suffers, as does the image of the firm. William J. Gallagher, who was for many years Manager of Communication Services at Arthur D. Little, In., a major consulting company, has estimated that up to 30 percent of letters and memos in industry andgovernment do nothing more than seek clarification. The estimate does not include the thousands of letters and memos that are not acted upon because they are unclear. Bad Writing is bad for business.