40年代美国广告 Taschen出版社 塔森艺术画集 多语种 进口原版 All-American Ads of the 40s

基本信息

Publisher:TASCHEN;Multilingualedition(10May2023)

Language:Multilingual

Hardcover:640pages

ISBN-10:3836588587

ISBN-13:978-3836588584

内容接受

从黑暗走向光明。这本书的广告概述唤起了过去时代的怀旧感伤，从战时到194年代美国生活的繁荣和乐观。无处不在的广告活动充斥着新兴的消费主义，从时尚和食品到美容和饮料，以及介于这之间的一切。在这十年的开始，美国正处于战争之中。爱国主义是日常生活中不可或缺的一部分，这种情绪在广告中也有所体现。1945年，美国从二战的黑暗中胜利走出，这个时代的经济繁荣帮助迎来了生活质量、过度和消费主义的蕞大幅度的上升。战争的结束也给美国人民带来了前所未囿的自豪感和繁荣，没有什么比当时的广告更能反映新一轮的消费主义和进步。在这十年的后半段，随着大量的工作和更高的工资，消费能力急剧增加。由于新的《美国大兵法案》的出台，回归的退伍军人第壹次有了可负担的住房。人们已经准备好接受 "美国梦 "的理念。战后时代代表着为各种需求和场合提供的产品和服务的泛滥，覆盖社会的每个角落。从娱乐到旅游和汽车，烟酒，时尚和美容，以及食品和饮料，一切都需求旺盛，触手可及。这一时期打开了购买的闸门，因为广告商试图满足从多年配给制中恢复过来的人们的需求。这本由吉姆-海曼编辑的引人入胜的文集深入探讨了20世纪40年代美国生活和广告的狂热、活泼和辉煌时代。At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.