The Color Revolution

基本信息

Series:Lemelson Center Studies in Invention and Innovation series

Format:Hardback 400 pages, 121 color illus.; 242 Illustrations, unspecified

Publisher:MIT Press Ltd

Imprint:MIT Press

ISBN:9780262017770

Published:31 Aug 2012

Weight:1462g

Dimensions:264 x 216 x 29 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

从高级时装到汽车展厅再到室内设计，色彩与商业的历史。

当时尚界宣布石灰绿是新的黑色，或指示我们 "思考粉红色！"时，这并不是由时尚记者、设计师、制造商和《时尚》编辑组成的秘密小集团所达成的密室交易的结果。它是一场已经展开了一个多世纪的色彩革命的最新发展。在这本书中，获奖的历史学家Regina Lee Blaszczyk追溯了色彩与商业的关系，从高级时装到汽车展厅再到室内设计，描述了色彩专业在消费文化中经常不被承认的作用。

Blaszczyk研究了从1850年到1970年色彩行业的演变，讲述了那些管理现代人工染料和颜料所带来的色彩财富的创新者的故事。这些 "色彩造型师"、"色彩预测师 "和 "色彩工程师 "帮助企业了解幻觉的艺术和色彩的心理学。Blaszczyk描述了发生在20世纪20年代的色彩战略爆发，当时通用汽车公司推出了一辆明亮的蓝色轿车，与福特公司的全黑T型车竞争，而家庭用品也开始有了一系列明亮的色调。她解释了色彩预测的过程--不是操纵无助的消费者的阴谋，而是对文化趋势和消费者品味的仔细解读。她还展示了色彩信息如何从巴黎的时装店流向新泽西的纺织厂。

今天，专业调色师是希尔顿、迪斯尼和丰田等全球企业的设计管理团队的一部分。《颜色革命》讲述了调色师如何帮助工业界抓住消费者的心和钱的历史。

A history of color and commerce from haute couture to automobile showrooms to interior design.

When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture.

Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey.

Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.

作者简介

Regina Lee Blaszczyk是利兹大学商业和社会历史的领导职位，也是《设计史杂志》的副编辑。她的著作包括《想象消费者》。从韦奇伍德到康宁的设计和创新》、《生产时尚》。商业、文化和消费者，以及美国消费社会，1865-2005。从壁炉到高清电视。

Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society at the University of Leeds and an associate editor at the Journal of Design History. Her books include Imagining Consumers: Design and Innovation from Wedgwood to Corning, Producing Fashion: Commerce, Culture and Consumers, and American Consumer Society, 1865-2005: From Hearth to HDTV.