书名：The Business Book 商业百科

作者：DK

出版社名称：DK

出版时间：2014 

语种：英语 

ISBN：9781409341260 

商品尺寸：19.9 x 3 x 24.3 cm

包装：精装 

页数：352（以实物为准）如何建立成功的品牌？是什么造就了伟大的企业领导者？为何有些企业能够兴盛，有些企业却走向衰败？纵观历史，商业大师们提出的诸多思想和解决方案，塑造了整个世界的商业图景。

从风险管理到商业模式，从领导力到经营策略，这本《商业百科》是透析世界商业风云的窗口，并呈现出商业在人类社会中的衍生和发展，更涵盖商业管理的方方面面。

《商业百科》一书语言平实，它用精准的解释揭秘顶级商业思想，剖析复杂的商业术语，用图表让读者逐步理解晦涩的商业理论，用诙谐的插图展示了商业思想与国际市场的交融。

无论你是创办企业的企业家，希望扩大视野的CEO，还是对刺激商业发展的因素感兴趣的消费者，你都将从这本书中获得不少启发。

From humble beginnings in a London studio to a global reach today, DK's aims to inspire, educate and entertain have always remained the same. Now a world leading illustrated reference publisher, DK is committed to delivering world-class information with unparalleled clarity, crafted with quality and authority you can trust.

DK books act as friendly and knowledgeable companions throughout every stage of life. A baby’s first board book comforts and delights, a children’s atlas sparks a curious mind, and a travel guide ensures that trip of a lifetime is everything you dreamed.

Across a range of history, science, craft and cookery, as well as bestselling licensing publications, each book pairs thoughtful information and stunning images. Whether encouraging imagination, supporting a personal project or introducing a child to the wonders of the world, DK is recognised around the globe for its ability to excite and inspire.