书名：Losing My Virginity一切行业都是创意业：我创立维珍商业帝国的故事
作者：Richard Branson
出版社名称：Virgin Books
出版时间：2010
语种：英文
ISBN：9780753519554
商品尺寸：12.9 x 3.9 x 19.7 cm
包装：平装
页数：608
★掌握创意方法，就能颠覆任何行业。
★《华尔街日报》畅销书榜；英国亚马逊商业传记类畅销书榜。
★理查德·布兰森用他源源不绝的创意，持续地在唱片、航空、铁路、饮料、银行、保险、化妆品等各个行业开疆拓土，成就了英国的私有企业——维珍集团。
★自1998年至今，不断再版，不断补充内容，本书是当之无愧的世界畅销书。
★“英国很聪明的人”理查德·布兰森亲口解析创意行业关键词：有趣、诚信、形象、品牌、原创性、争议性、潮流、炒作、偶像、多元化等，让你学会在混乱与刺激中兴旺发达的商业秘籍。
★超过120张珍贵的照片、图片资料，真实记录维珍商业帝国的成长历程。

在Losing My Virginity《一切行业都是创意业：我创立维珍商业帝国的故事》中，维珍商业帝国的创始人理查德·布兰森，详细回顾了他靠着与众不同的商业哲学，从4英镑起家，成为亿万富翁的故事。他以创意产业的标准来对待每一个行业，打破常规传统，挑战垄断，用固有产品的新鲜定位开拓市场，一手造就了英国的私有企业——维珍集团，其旗下拥有200多家大小公司，涉及产业包括航空、金融、铁路、唱片、婚纱直至避孕套，俨然半个国民生产部门。生意必须有趣，能激发出人的创造力！

媒体评论：
“任何想要创业的人都该读这本书，这个男人的经历值得崇拜。”——《星期日邮报》

“一本创业经典书。”——《商业时代》

This is the worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson, featuring his take on his latest business ventures, personal achievements and intrepid adventures.
In Losing my Virginity, you'll discover how Sir Richard is committed to building a better world through responsible, holistic business practices and ventures such as the Virgin Health Bank, which is contributing to regenerative medicine, Virgin Fuels, which has pledged £200 million to renewable energy projects, and his company's charitable arm, Virgin Unite. You'll also learn about how Sir Richard and his company are reaching for the stars in a new era of commercial space travel with Virgin Galactic.
With insights into this very public figure's personal life as well as his business successes and the lessons he's learned along the way, this is an amazing memoir, motivational business guide and inspiring story that will capture your imagination.

Review
"Branson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text"(Mail on Sunday)

"Grabs you on page one and never lets go ... a rollercoaster ride ... read what makes this brilliant and hardworking man tick"(Spectator)

"Candid and humorous" (Times)

"An incredible man, and this is an incredible autobiography... a great read - sex, balloons, intrigue and money"(Sunday Business)

"A remarkable story of business success against the financial odds – having created one of the world’s most admired brand names, Branson is entitled to tell it all." (Evening Standard)
掌握创意方法，就能颠覆任何行业。
理查德·布兰森用他源源不绝的创意，持续地在唱片、航空、铁路、饮料、银行、保险、化妆品等各个行业开疆拓土，成就了英国的私有企业——维珍集团。

1971年，第1家维珍唱片零售店开张，以独特的嬉皮士定位打破了唱片零售业的传统，数年间分店遍布全英。
1972年，维珍唱片公司签下了被所有其他唱片公司拒绝的迈克·欧菲尔德，并将他的一首长达45分钟的无词乐曲《管钟》作为公司的专辑发行，售出1300万张。
1984年，维珍航空成立，挑战了航空业的惯例，以客户为中心不断推出别具一格或引领潮流的服务产品，现已成为英国第二大国际航空公司。
2004年，维珍银河公司成立，成为进入太空的非政府组织，即将推出个人太空旅游服务。

·唱片店不仅仅是卖唱片的商店，更是品味的裁判。
·一个能让人们从中辨认出某种关键价值的词语，是整个一系列服务的开端。
·坚守形象，保持统一性，获得更多顾客
……
理查德·布兰森（1950-），英国私有企业维珍集团的创立者兼董事长。他被英国女王授予爵士头衔，在英国媒体的民意调查中被评选为“英国聪明的人”。他是驾驶热气球飞越大西洋和太平洋的世界纪录保持者，当今世界上富有传奇色彩的亿万富翁。在BBC 2001年进行的一项民意调查中，他被评为英国启发性人物的第二名。

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It, Business Stripped Bare, Screw Business as Usual and Like a Virgin are all international bestsellers. He is also the author of Reach for the Skies. He lives on Necker Island in the British Virgin Islands and is married to Joan and has two grown-up children -- Holly and Sam.
MY CHILDHOOD IS SOMETHING of a blur to me now, but there are several episodes that stand out. I do remember that my parents continually set us challenges. My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. My youngest sister Vanessa’s earliest memory is being woken up in the dark one January morning because Mum had decided I should cycle to Bournemouth that day. Mum packed some sandwiches and an apple and told me to find some water along the way.

Bournemouth was fifty miles away from our home in Shamley Green, Surrey. I was under twelve, but Mum thought that it would teach mc the importance of stamina and a sense of direction. I remember setting off in the dark, and I have a vague recollection of staying the night with a relative. I have no idea how I found their house, or how I got back to Shamley Green the next day, but I do remember finally walking into the kitchen like a conquering hero, feeling tremendously proud of m marathon bike ride and expecting a huge welcome.
‘Well done, Ricky,’ Mum greeted me in the kitchen, where she was chopping onions. ‘Was that fun? Now, could you run along to the vicar’s? He’s got some logs he wants chopping and I told him that you’d be back any minute.’
Our challenges tended to be physical rather than academic, and soon we were setting them for ourselves. I have an early memory of learning how to swim. I was either four or five, and we had been on holiday in Devon with Dad’s sisters, Auntie Joyce and Aunt Wendy, and Wendy’s husband, Uncle Joe. I was particularly fond of Auntie Joyce, and at the beginning of the holiday she had bet mc ten shillings that I couldn’t learn to swim by the end of the fortnight. I spent hours in the sea trying to swim against the freezing-cold waves, but by the last day I still couldn’t do it. I just splashed along with one foot hopping on the bottom. I’d lunge forward and crash beneath tile waves before spluttering up to the surface trying not to swallow the seawater.
‘Never mind, Ricky,’ Auntie Joyce said. ‘There’s always next year.’
But I was determined not to wait that long. Auntie Joyce had made me a bet, and I doubted that she would remember it the next year. On our last day we got tip early, packed tile cars and set out on tile twelve-hour journey home. The roads were narrow; the cars were slow; and it was a hot day. Everyone wanted to get home. As we drove along I saw a river.