酒店行业收入管理 第2版 Revenue Management For The Hospitality Industry, Second Edition

基本信息

Format:Paperback / softback 480 pages

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

Edition:2 ed

ISBN:9781119790778

Published:23 Dec 2021

Weight:1188g

Dimensions:217 x 276 x 30 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

在新修订的《酒店行业收入管理》第二版中，一支由行业专业人士组成的优质团队对酒店定价和收入优化策略进行了详细而富有洞察力的审查。 本书提供了来自酒店、餐馆和其他酒店行业部的真实行业示例，这些行业使用差别定价作为主要的收入管理工具。

作者讨论了对实现酒店专业人士收入管理目标至关重要的概念，并包括对有效数据收集和管理日益增长的重要性的新检验。 持续的案例研究帮助学生学习如何整合本书 14 章中包含的收益管理原则和策略。

新版本是为对酒店业有一定了解和了解的学生编写的，还包括：

-关于数据分析和收入管理的全新章节，解决了该领域许多重要的数据和技术相关的发展，包括大数据管理、数据安全和数据安全

-收入管理主题的深入讨论，包括净收入——每间可用房间收入、直接收入比率和其他KPI

-对本书的教师支持材料进行了重大更改，并扩展了教师的测试库项目和学生练习。

《酒店业收益管理》第二版是学习酒店管理或工商管理课程的学生不可或缺的资源，也是酒店业经理和高管的理想选择。

In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.

The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters.

Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes:

-A brand-new chapter on data analysis and revenue management that addresses many of the important data and technology-related developments in the field, including the management of big data, data safety, and data security

-In-depth discussions of revenue management topics including Net ---Revenue Per Available Room, Direct Revenue Ratio, and other KPIs

-Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises.

An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.

作者简介

David K. Hayes 在酒店管理和教育领域拥有超过 35 年的经验。他是美国酒店及住宿协会 (AHLEI) 教育学院前副会长，也是该领域多本教科书和数十篇文章的作者 酒店管理。

Joshua D. Hayes 拥有斯坦福大学和加州大学的高级学位。 Davis 是硅谷的一名数据科学家，专门研究应用先进的数据管理和分析来推动业务成果。

Peggy A. Hayes 在 Panda Professionals Hospitality Management and Training (Panda Pros) 担任项目经理超过 25 年。 她还是 Panda Pros 的项目设计和文案编辑。

David K. Hayes has over 35 years of experience in hospitality management and education.He is the former Vice President of the Educational Institute of the American Hotel & Lodging Association (AHLEI) and is the author of several textbooks and dozens of articles in the field of hospitality management.

Joshua D. Hayes has advanced degrees from Stanford and U.C. Davis and works as a data scientist in Silicon Valley specializing in applying advanced data management and analytics to drive business outcomes.

Peggy A. Hayes has served as a Project Manager at Panda Professionals Hospitality Management and Training (Panda Pros) for over 25 years. She is also Panda Pros’ Project Design and Copy Editor.