书名：Onward一路向前星巴克前CEO舒尔茨自传

作者：Howard Schultz;Joanne Gordon
出版社名称：Rodale Books
出版时间：2012

语种：英语
ISBN：9781609613822

商品尺寸：14 x 2.1 x 21.3 cm
包装：平装
页数：368（以实物为准）
Review

“Personal, suspenseful, and surprisingly open . . . [Schultz’s] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer.” —Publishers Weekly, starred review

“Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders.” —Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership

在《纽约时报》排名第一的畅销书中，星巴克首席执行官讲述了全球咖啡公司卷土重来和持续成功背后的故事和领导力课程。

2008年，霍华德·舒尔茨（Howard Schultz）决定重返星巴克（Starbucks）担任首席执行官，以帮助其恢复财务状况并使公司恢复其核心价值。在《前进》中，他分享了这一非凡的故事，揭示了星巴克在美国历史上动荡的经济时期之中，如何在不牺牲人性的前提下再次实现了盈利和可持续性发展。

这本书为您提供了没有让任何公司毫发无损的经济衰退的快照，并通过铆接详细显示了一家公司如何在其中艰难挣扎并自我重建。此外，您还将深入了解舒尔茨的中央领导理念：这与获胜无关，而在于正确的获胜方式。

向前是一个引人入胜的坦率叙事，记录了品牌和商人的成熟度。最终，舒尔茨带给您一种希望，无论艰难时期如何，未来都会比过去更加成功。

霍华德·舒尔茨（Howard Schultz）将星巴克咖啡公司（Starbucks Coffee Company）打造为全球范围受认可和尊敬的企业之一，该公司致力于通过人际关系和创新来加强社区。 霍华德在布鲁克林的公共住房中长大，是他家庭中第一个大学毕业的人。 作为一个年轻的企业家，他着手建立另一种公司，通过同情文化提供卓越的业务。 在他的领导下，星巴克从77个国家的11家门店发展到28,000多家，同时开创了诸如全面医疗保健，股票所有权和全职和兼职员工免费大学学费的计划。

Howard Schultz built Starbucks Coffee Company into one of the world's most recognized and respected businesses, a company committed to strengthening communities through human connection and innovation. Howard grew up in public housing in Brooklyn, and was the first in his family to graduate college. As a young entrepreneur, he set out to build a different kind of company, one that delivers business excellence through a culture of compassion. Under his leadership, Starbucks grew from eleven stores to more than 28,000 in 77 countries, while pioneering programs like comprehensive healthcare, stock ownership and free college tuition for full and part-time employees.

Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.