书名：商务英语综合教程4

ISBN：978-7-5689-0361-5

作者：谭万文

定价：¥49.00

内容简介

《商务英语综合教程4》共12个单元，涉及商务宴请、商务文化、领导艺术、员工管理、市场营销、商务伦理、客户服务、供应链、金融顾问、电子商务、商业投资、商务谈判等专题。每单元都由导入性练习、课文A、词汇表、注释、练习和课文B组成。课文A主要选自英语国家的重要刊物；词汇表列出了课文中出现的商务术语和重要词汇；注释侧重于相关背景知识的介绍和较难概念与术语的解释；练习则紧紧围绕课文的重点和难点进行设计，包括对课文的理解和对重要词汇、术语的基本运用，形式丰富多样，能较好地检测和巩固所学知识。课文B是延伸阅读，是学生自主学习的好材料。

本教材适合商务英语专业或英语专业（商务方向）大二学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。

目录

Unit 1Business Lunch

Part ILeadin Activities

Part IIIntensive Reading

Text AEscalated Dining

Part IIISupplementary Reading

Text BEssential Guide to the Business Lunch

Unit 2Business Culture

Part ILeadin Activities

Part IIIntensive Reading

Text ACulture Clash

Part IIISupplementary Reading

Text BWhy Women Leave Tech： Its the Culture, Not because “Math Is Hard”

Unit 3Leadership

Part ILeadin Activities

Part IIIntensive Reading

Text AThe Ways Chief Executive Officers Lead

Part IIISupplementary Reading

Text BThe Boss with No Office

Unit 4Employee Management

Part ILeadin Activities

Part IIIntensive Reading

Text ARethinking HR’s Role in Employee Engagement

Part IIISupplementary Reading

Text BUsing Employee Segmentation to Bring out the Best in Your Workforce

Unit 5Marketing

Part ILeadin Activities

Part IIIntensive Reading

Text AMarketing Moxie： Define Your Mission & Vision

Part IIISupplementary Reading

Text BContent Marketing

Unit 6Business Ethics

Part ILeadin Activities

Part IIIntensive Reading

Text ASoftware Engineers Need a Crash Course in Ethics

Part IIISupplementary Reading

Text BWomen May Avoid Business Careers to Maintain Ethical Integrity

Unit 7Customer Service

Part ILeadin Activities

Part IIIntensive Reading

Text AWhy Customer Ecperience Matters More than Ever for Enterprise IT?

Part IIISupplementary Reading

Text BEarn Customer Loyalty without Losing Your Shirt

Unit 8Supply Chains

Part ILeadin Activities

Part IIIntensive Reading

Text ATurn Your Supply Chain into a Profitable Growth Engine

Part IIISupplementary Reading

Text BApple Needs Good, Not Just Better, Supply Chain

Unit 9Financial Advisor

Part ILeadin Activities

Part IIIntensive Reading

Text AHiring a Financial Advisor

Part IIISupplementary Reading

Text BHow to Fire Your Financial Advisor

Unit 10ECommerce

Part ILeadin Activities

Part IIIntensive Reading

Text AThe Rise and Fall of an Ecommerce Golden Child

Part IIISupplementary Reading

Text BThe Future of the Internet

Unit 11Investment

Part ILeadin Activities

Part IIIntensive Reading

Text AInvestment Risks

Part IIISupplementary Reading

Text BLethal Mistakes for Real Estate Investors

Unit 12Negotiation

Part ILeadin Activities

Part IIIntensive Reading

Text AWhat to Be Communicated During Negotiation?

Part IIISupplementary Reading

Text BBusiness Negotiation Metaphors