共同基金常识：聪明投资者新必知 第2版 Common Sense On Mutual Funds, Fully Updated 10Th Anniversary Edition

基本信息

Format:Hardback 656 pages

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

Edition:Updated 10th Anniversary Edition

ISBN:9780470138137

Published:12 Jan 2010

Weight:888g

Dimensions:235 x 162 x 35 (mm)

信息仅供参考，具体请以实物为准

书籍简介

约翰·C·博格分享了他对共同基金投资的广泛见解

自 1999 年出版《共同基金常识》一版以来，发生了许多变化，没有人比共同基金先驱约翰·博格更清楚这一点。现在，在这本完全更新的第二版中，博格再次对共同基金行业进行了批判性审视，并帮助投资者在众多可供选择的投资选择中找到自己的出路。

这本可靠的资源以简单易懂的风格编写，探讨了在当今动荡的市场环境中的共同基金投资的基本原理，并提供了构建投资组合的永恒建议。在此过程中，博格向您展示了简单性和常识如何总是胜过昂贵的复杂性，以及低成本、广泛多元化的投资组合如何几乎保证在长期内胜过绝大多数华尔街专业人士。

由受人尊敬的共同基金行业传奇人物约翰·C·博格撰写

讨论适用于任何类型市场的永恒投资基本原则

反思共同基金行业的结构和监管变化

博格的其他著作：《投资常识小册子》和《足够了》。

保障您的财务未来从未如此困难，但阅读《共同基金常识》第二版后，您将成为更好的投资者。

John C. Bogle shares his extensive insights on investing in mutual funds

Since the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated Second Edition, Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.

Written in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way, Bogle shows you how simplicity and common sense invariably trump costly complexity, and how a low cost, broadly diversified portfolio is virtually assured of outperforming the vast majority of Wall Street professionals over the long-term.

Written by respected mutual fund industry legend John C. Bogle

Discusses the timeless fundamentals of investing that apply in any type of market

Reflects on the structural and regulatory changes in the mutual fund industry

Other titles by Bogle: The Little Book of Common Sense Investing and Enough.

Securing your financial future has never seemed more difficult, but you'll be a better investor for having read the Second Edition of Common Sense on Mutual Funds.

作者简介

约翰·C·博格是先锋共同基金集团的创始人，也是其旗下博格金融市场研究中心的总裁。他于 1974 年创立先锋集团，并担任董事长兼执行官直至 1996 年，担任高级董事长直至 2000 年。1999 年，《财富》杂志将博格先生评为二十世纪四位“投资巨人”之一；2004 年，《时代》杂志将他评为全球 100 位具权势和影响力的人物之一；《机构投资者》杂志向他颁发了终身成就奖。博格还是《足够了》和《常识投资小书》的作者，这两本书均由 Wiley 出版。

John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Bogle is also the author of Enough. and The Little Book of Common Sense Investing, both published by Wiley.

部分目录，仅供参考

Foreword for the 10th Anniversary Edition ix

Foreword for the Original Edition xiii

Preface to the 10th Anniversary Edition xv

Preface to the Original Edition xix

Acknowledgments for the 10th Anniversary Edition xxvii

Acknowledgments for the Original Edition xxix

About the Author xxxi

Part I: On Investment Strategy 1

Chapter 1 On Long-Term Investing 3

Chance and the Garden

Chapter 2 On the Nature of Returns 45

Occam’s Razor

Chapter 3 On Asset Allocation 77

The Riddle of Performance Attribution

Chapter 4 On Simplicity 109

How to Come Down to Where You Ought to Be

Part II: On Investment Choices 143

Chapter 5 On Indexing 145

The Triumph of Experience over Hope

Chapter 6 On Equity Styles 191

Tick-Tack-Toe

Chapter 7 On Bonds 217

Treadmill to Oblivion?

Chapter 8 On Global Investing 251

Acres of Diamonds

Chapter 9 On Selecting Superior Funds 277

The Search for the Holy Grail

Part III: On Investment Performance 303

Chapter 10 On Reversion to the Mean 305