体验爱马仕神秘的年度主题，感受品牌创意能量

14种具代表性的方巾设计，精致的立体结构展现设计深度！

Hermès爱马仕是来自法国的时尚品牌，自1987年开始，每一年爱马仕都会选择一个新的图样来代表下一年度的设计核心，当初这个活动是为了庆祝品牌创立150周年，但渐渐地演变了每年受到各界期待的活动，藉此爱马仕展示了其品牌的骄傲以及未来设计的展望。

2018年的主题是「Let’s Play」，play代表了行动、自由、想像、幻象、诱惑、轻盈，藉此主题爱马仕设计了这本立体书，其中收录了14款招牌丝巾的图样，有经典款也有近期发表的新款，以纸雕艺术的方式呈现，每一张都有不同的机关，让爱马仕细致的图样设计再次跃于纸上，让读者可以更立体地欣赏这14种精彩图样。

Gorgeous paper constructions expand on Hermès' scarf designs in this luxury pop-up book

Every year, the iconic luxury brand Hermès chooses a new theme to celebrate its creative direction for the upcoming year. This practice began in 1987, marking the brand's 150th anniversary, and has since become a beloved tradition―a way to combine the house's proud, storied heritage with its creative vision for the future.

Hermès' Year Theme for 2018 is "Let's Play," and the brand is celebrating in style with this new, deluxe pop-up book. Featuring a selection of 14 of the house's iconic square scarf designs, both old and more recent, this book brings the designs alive with exhilarating ingenuity. Delicate paper constructions bring out the depth and volume within the scarf designs; zebras rear up, delicately arching trees grow from the page and painterly strokes detach themselves from the paper surface. This is the Hermès carré as you've never seen it before.

For Hermès, a brand associated with the highest quality luxury materials and design, "play is movement, freedom, imagination, fantasy, seduction, lightness." Impeccably produced, Hermès Pop Up gives readers the chance to play around in the brand's archives.