现代商务英语综合教程（下册）（高级实用英语系列教材）

作者：王立非

书号：323787

定价：￥49 元

字数：211 千字

印次：1-1

开本：16

出版时间：2025-01-15

ISBN：978-7-300-32378-7

包装：平

内容简介

修订后全书共分为十章，选取商务英语学生最关注的话题，每章围绕一个话题展开，融合听、说、读、写、译等技能，每章以贴近社会经济生活、商务活动实际的案例导入，通过听力、阅读、口语、翻译、写作等形式多样的练习活动，使学生既掌握商务知识，又培养英语综合应用能力。教材体例安排新颖，语言真实地道，风格清新活泼，练习灵活多样。本书借鉴国外原版教材的设计理念，结合中国学生的实际需要，集知识性与趣味性于一体，将真实的商务世界带进课堂，有助于学生轻松地体验商务英语学习的快乐。下册主题包含并购、国际贸易基础、商法、经济危机、贸易壁垒等商务专业知识。

作者介绍

王立非教授，南京大学博士、北京语言大学高级翻译学院博士生导师，国际语言服务研究院院长，入选“领军人才”计划，享受政府特殊津贴。兼任中国对外贸易与经济合作企业协会商务英语专业委员会会长、中国英汉语比较研究会语言服务研究专业委员会副会长等。研究方向为语言教育、商务英语、语言服务等。在CSSCI期刊发表论文超过100篇。著有《商务英语名物化研究》、《商务英语论要》、《经济话语新发展研究》、《商务英语综合教程》、《中国企业“走出去”语言服务蓝皮书》、《语言服务产业论》、《“战疫”应急语言服务报告》等。主持国家社科基金项目、教育部人文社科基金、国家语委重大项目等多项，曾获北京市优秀科研成果奖，两次荣获北京市优秀教育教学成果奖。

目 录

Unit 1 Diversified Corporate Cultures·············································001

Unit 2 Harmony of Management and Labor Relations ·················021

Unit 3 Art of Mergers and Acquisitions··········································041

Unit 4 Basics of International Trade················································061

Unit 5 Power of Business Law··························································081

Unit 6 Value of Shares and Bonds···················································099

Unit 7 Recovery of Business Cycle ···················································117

Unit 8 Economic Crisis······································································131

Unit 9 Intellectual Property Rights··················································149

Unit 10 International Trade Barriers·················································165

精彩样章

Unit 1 Diversified Corporate Cultures

Keynote

   Cultural diversity refers to the presence of different cultural groups and their unique characteristics within a specific region, society, or organization. It includes variations in beliefs, values, languages, customs, traditions, and practices of various cultural communities. Cultural diversity recognizes and celebrates the differences and similarities among people stemming from  

their race, ethnicity, nationality, religion, language, gender, age, socioeconomic status, and other factors. It emphasizes the  

importance of understanding, respecting, and valuing these differences while promoting inclusivity, equality, and harmony among individuals from various cultural backgrounds.

Background Case

       Embracing Diversity: A Strategic Advantage in Today’s Business World

    Diversity in the workplace has evolved from a moral imperative to a fundamental component of good business practice. This pivot from “nice to have” to “must-have” is driven by a growing body of research underscoring the tangible benefits of a diverse workforce. Beyond fulfilling social responsibility or enhancing a company’s image, diversity is proving to be a strategic advantage in the fiercely competitive business environment.

   Firstly, diversity fosters innovation. A workforce that encompasses a range of cultures, ethnicities, and genders brings together varied perspectives, problem-solving approaches, and ideas. This melting pot of viewpoints sparks creativity and can lead to the development of unique products and services that stand out in the marketplace. For instance, companies like Apple and Google have long attributed their groundbreaking innovations to the diverse expertise and thinking within their teams.

   Moreover, diversity is a key to attracting and retaining top talent. Today’s workforce, particularly among millennials and Generation Z, values diversity and inclusion; they’re more likely to join and stay with companies that reflect these values. A study by Deloitte found that 80% of workers considered inclusivity an important factor when choosing an employer. By appealing to a broader talent pool, companies ensure they have the best minds working on their challenges.

   Diversity also equips businesses to better understand and penetrate global markets. As companies expand their operations internationally, a diverse team with insights into local customs, languages, and preferences can be a priceless asset. By mirroring the diversity seen in global markets within their workforce, businesses can adapt more quickly to changing market dynamics and consumer needs, leading to improved customer satisfaction and loyalty.