创业学——成功创建新企业（英文版·第6版）（工商管理经典丛书·核心课系列；高等学校经济管理类双语教学课程用书）

作者：[美]布鲁斯·巴林杰 杜安·爱尔兰

书号：296241

定价：￥85 元

字数：790 千字

印次：1-1

开本：

出版时间：2021-10-12

ISBN：978-7-300-29624-1

包装：

内容提要：  
本书是英文影印编版图书，原著Entrepreneurship：Successfully Launching New Ventures是一部非常优秀的创业学著作。全书以机会的开发和利用为主线，按创业流程展开论述，从决定成为创业者、开发成功的商业创意，到将创意转化为创业型企业，再到创业型企业的管理和发展。  
本书并未执着于探讨深奥的理论，而是通过丰富的案例和提出问题启发思考，促使读者主动探索现实问题。每章包含多个专栏：“合作制胜”专栏讨论创业型企业与他人合作以增加成功概率的多种方式；“创业型企业的法宝”专栏介绍成功创业者使用的各类工具和技巧；“错在何处”专栏描述失败的创业者或他们所领导的企业究竟错在何处。  
本书非常适合国内高校创业学课程的全英文教学和双语教学，也适合自主创业者阅读参考。  



作者简介：  
布鲁斯•巴林杰（Bruce R. Barringer） 俄克拉何马州立大学创业学院院长、教授，先后获得密苏里大学博士学位、美国艾奥瓦州立大学工商管理硕士学位。研究兴趣包括可行性分析、企业成长、企业家精神、组织间关系对商业组织的影响等。独撰以及与他人合作出版著作5部，在Strategic Management Journal，Journal of Management，Journal of Business Venturing，Journal of Small Business Management，Journal of Developmental Entrepreneurship等期刊发表论文多篇。  

杜安•爱尔兰（R. Duane Ireland） 得克萨斯州农工大学梅斯商学院执行院长、杰出教授，曾执教于里士满大学、贝勒大学和俄克拉何马州立大学。研究兴趣包括战略型创业、非正式组织创业、企业家精神和组织资源的有效管理等。在Academy of Management Journal，Academy of Management Review，Academy of Management Executive，Academy of Management Perspectives，Academy of Management Annals等期刊发表论文多篇。  

目录：  
PART 1 Decision to Become an Entrepreneur  

CHAPTER 1 Introduction to Entrepreneurship  

PART 2 Developing Successful Business Ideas  

CHAPTER 2 Recognizing Opportunities and Generating Ideas  

CHAPTER 3 Feasibility Analysis  

CHAPTER 4 Developing an Effective Business Model  

CHAPTER 5 Industry and Competitor Analysis  

CHAPTER 6 Writing a Business Plan  

PART 3 Moving from an Idea to an Entrepreneurial Firm  

CHAPTER 7 Preparing the Proper Ethical and Legal Foundation  

CHAPTER 8 Assessing a New Venture’s Financial Strength and Viability  

CHAPTER 9 Building a New-Venture Team  

CHAPTER 10 Getting Financing or Funding  

PART 4 Managing and Growing an Entrepreneurial Firm  

CHAPTER 11 Unique Marketing Issues  

CHAPTER 12 The Importance of Intellectual Property  

CHAPTER 13 Preparing for and Evaluating the Challenges of Growth  

CHAPTER 14 Strategies for Firm Growth  

CHAPTER 15 Franchising  

在线试读：  
This sixth edition is a thorough revision of our book. Each chapter has been revised for the purpose of presenting you, our readers, with a foundational understanding of entrepreneurship as well as with current examples of actions being taken by entrepreneurs and by entrepreneurial firms. We use insights from the academic literature and the experiences of practicing entrepreneurs to inform our explanation of entrepreneurship. To present you with specific examples of entrepreneurs’ actions and the actions taken by entrepreneurial firms, we again use  
insights from entrepreneurs as well as from business people. These insights from practicing entrepreneurs and their firms and from business people were drawn from many sources including podcasts, blogs, newspapers, companies’ websites, and popular business publications such as The Wall Street Journal and Fortune magazine among many others. As we’ll explain later in greater detail, we also draw from the academic literature to make certain that we are presenting you with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.