书名：Growth IQ: Master the 10 Paths to Grow Your Business成长智商:掌握条商业增值
作者：Tiffani Bova

出版社名称：Pan Macmillan

出版时间：2021

语种：英语
ISBN：9781529004694

商品尺寸：13 x 2.9 x 19.8 cm

包装：平装
页数：352（以实物为准）

鲍瓦（Bova）的书是迈克尔·波特（Michael Porter）的值得继任者，是那笔难得的礼物：它为新思想和新行动打开了大门。这里没有人能回答，只是来之不易的智慧将激起大小企业的重大变革。”——塞思·戈丁（Linthpin）的作者

《华尔街日报》十大畅销书《成长智商》向你展示了10种可持续增长的策略，基于面向所有企业的目的性导向文化。作为迈克尔·波特(Michael Porter)的当之无愧的接班人，Bova的书是一份罕见的礼物:它为新想法和新行动打开了大门。这里没有油嘴滑舌的答案，只有来之不易的智慧，这些智慧将引发大大小小的组织的巨大变化。Salesforce的增长与创新传播者、《LinchpinTiffani Bova》(LinchpinTiffani Bova)一书的作者塞斯•戈丁(Seth Godin)利用了她作为顾问和实践者的专业知识，为寻求增长的商业领袖设计了一个新的框架。

我们再次见证了一个定制化永无止境的时代，增长战略也不例外。没有一刀切的策略;一个企业的制胜战略可能意味着另一个企业的灭亡。在《成长智商》一书中，Bova确定了十种简单但容易被误解的成长路径，并解释了公司如何掌握其特定的业务环境，并利用它来确定正确的成长路径组合和顺序，将其带入未来。

Bova分析了许多公司为向你展示如何做到这一点而采取的策略:* GE和John Deere坚持了一个多世纪，并通过将创新产品开发战略与重新关注研发和客户体验相结合，继续发展壮大。*漫威从苦苦挣扎的漫画出版商转型为全球娱乐巨头，重新调整市场渗透战略，将重点放在漫画书角色上，而不仅仅是漫画书。* Gateway向实体零售市场扩张的尝试导致了它的失败，而苹果的同样举动却加速了它的增长。

无论你的公司是正处于快速增长、令人担忧的停滞期，还是正显示出衰退的迹象，《成长智商》都是你绘制公司未来发展路线的地图。

The Wall Street Journal Top Ten BestsellerGrowth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses. 'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' Seth Godin, author of LinchpinTiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth.

We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

Bova breaks down the strategies deployed by a wide range of companies to show you how:* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.

Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

蒂芬尼•博瓦(Tiffani Bova)是Salesforce的全球客户增长和创新传教士。在过去的20年里，她领导了从初创企业到财富500强(Fortune 500)企业的大型创收部门。她在IT研究和咨询公司Gartner工作了十年。Bova的前沿洞见帮助微软、思科、惠普、IBM、甲骨文、SAP、VMWare、AT&T、Salesforce、戴尔、亚马逊- aws和其他知名科技公司扩大了市场份额，增加了收入。《成长智商》是她的第一本书。

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. Growth IQ is her first book.

Unit - Path 1: Customer Experience

Chapter - 1.1: Sephora: A Beautiful Experience

Chapter - 1.2: Shake Shack: Radical Hospitality

Chapter - 1.3: Starbucks: Losing the Soul of the Past

Unit - Path 2: Customer Base Penetration

Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar

Chapter - 2.2: McDonald's: Ready, Set, Breakfast

Chapter - 2.3: Sears: Uprooting Retail

Unit - Path 3: Market Acceleration

Chapter - 3.1: Under Armour: Sweaty T-Shirts

Chapter - 3.2: The Honest Company: Better Living Through Chemistry

Chapter - 3.3: Mattel: Toys Will Be Toys

Unit - Path 4: Product Expansion

Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ)

Chapter - 4.2: John Deere: And the "Beet" Goes On

Chapter - 4.3: Blockbuster: "Be Kind, Please Don't Unwind Our Business"

Unit - Path 5: Customer and Product Diversification

Chapter - 5.1: Marvel: Superhero Saves the Day

Chapter - 5.2: PayPal: Banking on the Future

Chapter - 5.3: LEGO: Coming Apart, Brick by Brick

Unit - Path 6: Optimize Sales

Chapter - 6.1: Salesforce: Four Men and Two Dogs

Chapter - 6.2: Walmart: The Ultimate Retail Matchup

Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason

Unit - Path 7: Churn

Chapter - 7.1: Spotify: Winning Playlist

Chapter - 7.2: Netflix: Twenty Years Old (and Counting)

Chapter - 7.3: Blue Apron: Too Much on the Plate

Unit - Path 8: Partnerships

Chapter - 8.1: GoPro: Adrenaline Junkies

Chapter - 8.2: Airlines: The Friendly Skies

Chapter - 8.3: Apple: Killing Me Swiftly

Unit - Path 9: Co-opetition

Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces

Chapter - 9.2: Wintel: Attack of the Clones

Chapter - 9.3: Cisco-VMware-EMC: Better Together?

Unit - Path 10: Unconventional Strategies

Chapter - 10.1: TOMS Shoes: Heart and Sole

Chapter - 10.2: Lemonade Insurance: When Life Gives You Lemons

Chapter - 10.3: Grameen Bank in Bangladesh: On Purpose

Chapter - 11: Knowing When to Jump

Chapter - 12: Amazon Case Study: Staying in Day One