在家就能读MBA The Personal

基本信息

Format:Paperback / softback 496 pages

Publisher:Penguin Books Ltd

Imprint:Penguin Books Ltd

ISBN:9780670919536

Published:03/09/2020

Weight:344g

Dimensions:196mm x 30mm x 127mm

信息仅供参考，具体请以实物为准

书籍简介

★10 周年纪念版 

★内容经过全面修订和更新

★销售量超过 800,000 册

乔希·考夫曼在本书中分享了经营理念、营销、销售、谈判、运营、系统设计、战略等许多核心课，把那些有价值的商业课浓缩成简单的、令人难忘的心智模型。真正的领导不是商业学校培训出来的，他们自学，挑选知识、技巧和他们成功所需要的经验。一周内读完这本书，你将会学习到那些需要花费许多人一生时间去掌握的原理。

----------------

您想去商学院吗？省下您的钱，阅读《在家就能读MBA》！

这本畅销的商业经典为您提供了改变您的业务和职业生涯所需的一切。

在商学院攻读 MBA 是一项巨大的时间和金钱投资。如果您不想在咨询公司或投资银行工作，那么很可能根本不值得。

《在家就能读MBA》为您提供了商业成功关键的每个主题的简单思维模型。从产品和营销的基础知识到团队合作和系统的细微差别，这本书提炼了您需要了解的所有内容，以便您能够与 MBA 毕业生竞争并取得成功。

“将这本书归类为：没有借口”——Seth Godin

“无论他们告诉您什么，MBA 都不是必需的。如果你把读这本书和实际尝试结合起来，你将在商业游戏中领先。”——《连线》杂志创始人凯文·凯利

10th Anniversary edition * Completely revised and updated * over 800,000 copies sold

ARE YOU TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA INSTEAD.

This bestselling business classic gives you everything you need to transform your business and your career.

An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.

The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win.

'File this book under: NO EXCUSES' Seth Godin

'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game' Kevin Kelly, founder of Wired

作者简介

乔希•考夫曼是一位独立商业教育家，他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA之前，他为宝洁公司工作，并为宝洁公司规划了全球在线分析战略并推介新产品。

Josh Kaufman has made a career providing practical advice for business, entrepreneurship, skill acquisition, productivity, creativity and applied psychology. Named one of the 'Top 100 Websites for Entrepreneurs' by Forbes, Kaufman's PersonalMBA.com helps people make more money, get more done and have more fun. His first book, The Personal MBA: Master the Art of Business is an international bestseller.