局外人优势：因为你不需要融入才能获胜 The Outsider Advantage : Because You Don’t Need to Fit In to Win

基本信息

Format:Paperback / softback 272 pages

Publisher:Ebury Publishing

Imprint:Ebury Edge

ISBN:9781529146776

Published:20 Jun 2024

Weight:700g

Dimensions:234 x 153 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

Ciera Rogers 以“局外人”而闻名——她喜欢这样。作为一个价值数百万美元的品牌的创始人和执行官，该品牌迎合了各种肤色的曲线女性，Kim Kardashian 等人都曾穿过该品牌的服装，Beyoncé 也为其代言。Ciera 团结了那些时尚界本应忽视的女性，让他们相信一个激进的理念：让你与众不同的其实是你的超能力。

“局外人优势”适合像她这样的局外人：梦想家、实干家和积极进取的人，社会一直忽视和低估他们，但他们却拥有独特的能力，能够取得惊人的成功。

在这本大胆而鼓舞人心的回忆录中，西拉分享了她一生中影响很大的时刻——年幼时被疏远的父亲绑架、在俱乐部卖身、住在妈妈的红色吉普车里、大胆在 Instagram 上发布她的初套服装出售信息、赚到七位数的钱以及买房——并挖掘了她从过去和非传统崛起中吸取的宝贵教训，例如如何利用你已经拥有的东西以及如何将创伤作为动力。她还谈到了千禧一代的愤怒情绪，因为她在旅途中意识到美国梦是一个谎言。但她没有让这阻止她超越制度，后来过上她想要的生活。

Ciera 认为，世人所谓的局限性——缺乏人脉、资源、高学历、甚至“合适”的外表——实际上是我们很大的竞争优势，她教导那些曾经被忽视、被忽略或被低估的人如何接受自己的局外人身份，以获得不可阻挡的成功。

Ciera Rogers is known for being an “Outsider”―and she likes it that way. As the founder and CEO of a multi-million-dollar brand that caters to curvy women of all shades, worn by the likes of Kim Kardashian and championed by Beyoncé, Ciera has rallied the very women the fashion industry is designed to ignore around the radical idea that what makes you different is actually your superpower.

The Outsider Advantage is for Outsiders like her: the dreamers, doers, and go-getters that society continuously overlooks and underestimates, but who are uniquely equipped to achieve glass-shattering success.

In this bold and inspiring memoir, Ciera shares the moments in her life that left the biggest impact―being kidnapped at a young age by her estranged father, running hustles in clubs, living in her mom’s red Jeep, daring to post her first outfit for sale on Instagram, hitting seven-figures, and buying a home―and unearths the powerful lessons she has taken away from her past and her unorthodox rise, like how to harness what you already have and how to use your trauma as a motivator. She also speaks to feelings of millennial rage, as on her journey, she came to realize that the American Dream is a lie. But she didn’t allow that to stop her from outmaneuvering the system to finally live the life she wanted.

Arguing that what the world calls limitations―lack of connections, resources, fancy degrees, or even the “right” look―are actually our biggest competitive advantages, Ciera teaches anyone who has ever been overlooked, ignored or underestimated how to embrace their Outsider status to find unstoppable success.

作者简介

Ciera Rogers 是洛杉矶的一名时装设计师，她创立了女装品牌 Babes and Felines，Kim 和 Khloe Kardashian 等知名明星都曾穿过她的品牌服饰。她经营百万美元时尚品牌的历程始于贫困，从事着一个她无法融入的行业。尽管她面临重重困难，但她重新定义了行业的“规则”，为自己的成功铺平了道路。这位作家的业务遍布全球，在美国、加拿大、英国、德国和澳大利亚的销量高。

Ciera Rogers is a Los Angeles-based fashion designer behind the women's wear line Babes and Felines, worn by high-profile celebrities such as Kim and Khloe Kardashian. Her journey to running a million-dollar fashion brand began in poverty, working in an industry she couldn't fit in - literally. Despite having all the odds stacked against her, she redefined the industry's "rules" to curate her own success. The author's business has international reach, with top sales in the United States, Canada, the United Kingdom, Germany and Australia.