Switch: How to Change Things When Change Is Hard. by Chip Heath, Dan Heath

基本信息

出版社: Random House Business Books (2011年3月1日)

平装: 320页

语种： 英语

ISBN: 1847940323

条形码: 9781847940322

商品尺寸: 12.9 x 2 x 19.8 cm

商品重量: 218 g

ASIN: 1847940323

内容简介

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

媒体推荐

"A fantastic book" (Wired)

"Witty and instructive" (Wall Street Journal)

"Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" (BBC Focus)

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" (Time)

"A must-read" (Forbes)

作者简介

Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine. They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.