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书名：The Power of Habit习惯的力量我们为什么会这样生活，那样工作？
难度：Lexile蓝思阅读指数1150
作者：Charles Duhigg查尔斯·杜希格
出版社名称：Random House
出版时间：2014
语种： 英文
ISBN：9780812981605
商品尺寸：13 x 2.3 x 20.3 cm
包装：平装
页数：384

The Power of Habit《习惯的力量》是一本具有开创性的著作！它将让你重新审视自己的习惯。2012年在美国出版，随即成为一本风行全球的“习惯改造指南”。它融合了目前神经学家、心理学家、社会学家、企业家和优异市场营销人员关于习惯的新认知，同时综合了国际知名企业：宝洁、谷歌、微软，世界大学：哈佛、耶鲁、剑桥和MIT关于“习惯的力量”的研究结果！你想知道的所有关于“改变习惯的秘密”，都将在这本书中找到答案。本书适合有一定英文水平的心理学研究者、企业营销管理人员、经济类专业的学生或英语学习者阅读。
推荐理由：
1.The Power of Habit《习惯的力量》由2013年美国普利策新闻奖获得者查尔斯·杜希格创作，其对“习惯”的分析较为科学，而且故事寓意深刻，不可不看；
2.语言平实，并加以实例及图解补充，读者能深入浅出地了解“习惯”的养成及改变；
3.书中有较多的心理学及市场营销方面的英语词汇，有利于扩充词汇量。
NEW YORK TIMES BESTSELLER • NPR BESTSELLER • WASHINGTON POST BESTSELLER • LOS ANGELES TIMES BESTSELLER • USA TODAY BESTSELLER • PUBLISHERS WEEKLY BESTSELLER
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
Praise for The Power of Habit
“Few [books] become essential manuals for business and living.The Power of Habitis an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
“A flat-out great read.”—David Allen, bestselling author ofGetting Things Done: The Art of Stress-Free Productivity
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author ofDriveandA Whole New Mind
“Entertaining… enjoyable… fascinating… a serious look at the science of habit formation and change.”—The New York TimesBook Review
“Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.”  —Bloomberg Businessweek
“Absolutely fascinating.”—Wired

习惯是怎么回事？习惯究竟能不能改？
习惯是我们刻意或深思后而做出的选择，即使过了一段时间不再思考却仍继续、往往每天都在做的行为。这是我们神经系统的自然反应。习惯成形后，我们的大脑进入省力模式，不再全心全意地参与决策过程，所以除非你刻意对抗某个习惯，或是意识到其它新习惯的存在，否则该行为模式会自然而然地启动。你想改变习惯，先要了解你属于你自己的“习惯回路”。
查尔斯·杜希格的这本The Power of Habit《习惯的力量》向读者展示了人们大脑中习惯形成的三个步骤的循环，即暗示、常规执行、回报，并通过科学发现来解释习惯为什么存在以及怎样去改变习惯。从而告诉我们：习惯不能被消除，却能被替代。只要掌握习惯回路，学习观察生活中的暗示与奖励，找到能获得成就感的正确的惯常行为，无论是个人、企业还是社会群体，都能改变根深蒂固的习惯。学会利用“习惯的力量”，就能让人生与事业脱胎换骨。

InThe Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

查尔斯·杜希格（Charles Duhigg），耶鲁大学历史系学士、哈佛大学企业管理硕士。《纽约时报》商业调查记者，其撰写了一系列非常具有影响力的报道并获得了许多奖项，包括2013年美国普利策新闻奖、美国国家科学院新闻报告奖、国家记者奖、乔治•伯克奖、杰拉尔德•勒伯奖等。目前，他和妻子及两个孩子定居在纽约布鲁克林。

Charles Duhigg is a Pulitzer Prize–winning investigative reporter for The New York Times and the author of The Power of Habit. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.

Prologue The Habit Cure 
PART ONE  The Habits Of Individuals
1.THE HABIT LOOP How Habits Work
2.THE CRAVING BRAIN How To Create New Habits 
3.THE GOLDEN RULE OF HABIT CHANGE Why Transformation Occurs
PART TWO  The Habits Of Successful Organizations
4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL Which Habits Matter Most
5. STARBUCKS AND THE HABIT OF SUCCESS When Willpower Becomes Automatic
6. THE POWER OF A CRISIS How Leaders Create Habits Through Accident and Design
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and Manipulate) Habits
PART THREE  The Habits of Societies
8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT How Movements Happen
9. THE NEUROLOGY OF FREE WILL Are We Responsible for Our Habits?
AFTER WORDS
Some Things Learned About Weight Loss, Smoking, Procrastination, and Teaching
APPENDIX
A Reader’s Guide to Using These Ideas
Acknowledgments
A Note on Sources
Notes
Index

前言习惯疗法
第一部分个体的习惯
1.习惯回路习惯是如何运作的
2.大脑的渴求 如何建立新习惯
3.改变习惯的黄金法则 为什么习惯会发生变化
第二部分成功组织的习惯
4.核心习惯重要的习惯什么是核心习惯？
5.星巴克和让人成功的习惯 让意志力变成自发意识
6.危机就是转机 怎样通过事故创造新习惯
7.连锁零售商预知消费者的行为 企业如何预测或操纵你的习惯
第三部分社会的习惯
8.蒙哥马利公交车抵制运动 社会运动如何发生？
9.自由意志的神经学 我们是否要为我们的习惯负责？
后记
关于减重、吸烟、拖延症及教育
附录
读者实践指南
谢辞
数据源附注
注释
索引

In the fall of 1993, a man who would upend much of what we know about habits walked into a laboratory in San Diego for a scheduled appointment. He was elderly, a shade over six feet tall, and neatly dressed in a blue button-down shirt. His thick white hair would have inspired envy at any fiftieth high school reunion. Arthritis caused him to limp slightly as he paced the laboratory’s hallways, and he held his wife’s hand, walking slowly, as if unsure about what each new step would bring.
About a year earlier, Eugene Pauly, or “E.P.” as he would come to be known in medical literature, had been at home in Playa del Rey, preparing for dinner, when his wife mentioned that their son, Michael, was coming over.
“Who’s Michael?” Eugene asked.
“Your child,” said his wife, Beverly. “You know, the one we raised?”
Eugene looked at her blankly. “Who is that?” he asked.
The next day, Eugene started vomiting and writhing with stomach cramps. Within twenty-four hours, his dehydration was so pronounced that a panicked Beverly took him to the emergency room. His temperature started rising, hitting 105 degrees as he sweated a yellow halo of perspiration onto the hospital’s sheets. He became delirious, then violent, yelling and pushing when nurses tried to insert an IV into his arm. Only after sedation was a physician able to slide a long needle between two vertebra in the small of his back and extract a few drops of cerebrospinal fluid.