Narrative Economics: How Stories Go Viral and Drive Major Economic Events

基本信息

Format:Paperback / softback 408 pages, 18 b/w illus.

Publisher:Princeton University Press

Imprint:Princeton University Press

ISBN:9780691210261

Published:1 Sep 2020

Weight:380g

Dimensions:203 x 133 x 36 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

人们讲述的故事--关于金融信心或恐慌、住房繁荣或比特币--可以成为病毒，并对经济产生强有力的影响，但这种叙述在经济学和金融学中历来被忽视，因为它们似乎是轶事，不科学。在这本开创性的书中，罗伯特·席勒解释了为什么我们会忽视这些故事，从而导致我们的危险，以及我们如何能够开始认真对待它们。席勒利用丰富的例子和数据，认为研究影响个人和集体经济行为的流行故事--他称之为 "叙事经济学"--可能会极大地提高我们预测、准备和减少金融危机和其他重大经济事件损害的能力。其结果不亚于一种思考经济、经济变化和经济学的新方式。在新的序言中，席勒反思了叙事经济学所面临的一些挑战，讨论了疾病流行和经济流行之间的联系，并提出了为什么流行病学可以为对抗经济传染病提供借鉴。

Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls “narrative economics”—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.

作者简介

罗伯特·J·席勒是获得诺贝尔奖的经济学家，也是《纽约时报》畅销书《非理性繁荣》（普林斯顿）和其他许多书籍的作者。他是耶鲁大学的斯特林经济学教授，也是《纽约时报》的定期撰稿人。

Robert J. Shiller is a Nobel Prize–winning economist and the author of the New York Times bestseller Irrational Exuberance (Princeton), among many other books. He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. Twitter @RobertJShiller