【现货】Therma: Swiss Pioneer of Electric Appliances 1904–1978 / Therma：瑞士电器先驱1904–1978

书名：Therma: Swiss Pioneer of Electric Appliances 1904–1978 / Therma：瑞士电器先驱1904–1978
定价：350.0
ISBN：9783037787922
作者：Claude Lichtenstein
版次：1
出版时间：2025-12

内容提要：
书名：Therma: Swiss Pioneer of Electric Appliances 1904–1978 / Therma：瑞士电器先驱 1904–1978
作者：Claude Lichtenstein（克劳德·利希滕斯坦）
出版社：Lars Müller Publishers，2025年
装帧：精装，240页（含约400幅插图）
语种：英文
尺寸：约 26.4*19.8 cm
ISBN：978-3-03778-792-2

简介

七十余年间，瑞士公司 Therma 生产了从熨斗、炉灶到冰箱和厨房设备的各种电器。从1904年到1978年，该公司经历了成功工业组织的所有经济阶段：从瑞士阿尔卑斯山谷中一个不起眼的小型家族企业，发展成为具有国际影响力的瑞士重要工业制造商之一。该公司的历史与全球北方在电气化进程中经历的长达数十年的广泛现代化相吻合。Therma 并非被动地顺应这一进程，而是主动寻求巩固其竞争优势。电烹饪领域的创新尤其针对“现代家庭主妇”这一形象——通过这一形象所唤起的性别角色，当时的社会边界变得清晰可见。本书首次全面记录了 Therma 的历史及其在从新艺术运动到现代主义的工业设计发展中所扮演的角色。这段典范性的历史分为六章呈现，收录了大量此前未公开的插图，包括瑞士格拉鲁斯州经济档案馆中 Therma 收藏的资料。

For over seventy years, the Swiss company Therma produced electric appliances ranging from irons and stoves to refrigerators and kitchens. From 1904 to 1978 the firm underwent all economic stages of a successful industrial organization: from its humble beginnings as a small family business in a Swiss alpine valley to one of Switzerland's most significant industrial manufacturers with international reach. The company's history coincides with the long decades of wide-ranging modernization of the Global North over the course of electrification. Therma was a company that did not simply submit to this process, but instead actively sought to affirm its competitive edge. Innovations in the field of electric cooking were particularly targeted at the modern housewife – through the gender roles evoked by this image, societal boundaries of the time become visible and legible. This publication offers the first comprehensive account of the history of Therma and its role in the development of industrial design from art nouveau to modernism. This exemplary history is presented in six chapters filled with a wide range of previously unpublished illustrations, including from the Therma collection in the economic archive of the Swiss Canton Glarus