企业家精神 第5版 亚洲版 Entrepreneurship 5E Asia Edition

基本信息

Format:Paperback / softback 512 pages

Publisher: John Wiley 

ISBN:9781119668879

Published:Jun 2020

页面参数仅供参考，具体以实物为准

书籍简介

《创业精神》第五版帮助有抱负的企业家了解创办新企业的过程，并认识到创业精神在经济中的重要作用。 这本易于理解的教科书解释了创办新公司的步骤，并提供了作为投资者、银行家、会计师、律师、供应商、客户和员工与初创公司打交道的见解。 本书深入探讨了现实世界中创业的考验和磨难，涵盖了创业过程的每个阶段，从寻找机会并将其塑造成有吸引力的产品或服务，到启动、发展和收获新企业。

经过周全修订和更新的第五版整合了创业的核心概念和实际案例研究，使学生能够对企业如何诞生、成长、成功或失败形成包容性的视角。 作者探讨了世界各国的创业竞争力，描述了创办新企业并将其打造成成功企业的关键因素，并演示了如何建立可行的商业模式。 清晰、简单的章节涵盖了创业的每个重要领域，包括营销、战略、团队建设、财务预测、业务规划等。

Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and harvesting the new venture. 

The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

作者简介

安德鲁·扎查拉基斯 (Andrew Zacharakis) 是巴布森学院创业研究会议的主任，也是管理学院创业部的前任主席。 他还是巴布森学院创业系前任系主任以及巴布森阿瑟·布兰克创业中心前任主任。 他的著作和研究主要集中在创业的两个主要领域：风险投资决策过程和创业成长策略。

Andrew Zacharakis is the Director of the Babson College Entrepreneurship Research Conference and past president of the Entrepreneurship Division of the Academy of Management. He is also a past chair of the Entrepreneurship Department at Babson College and a past Director of the Arthur M. Blank Center for Entrepreneurship at Babson. His writings and research focus on two major areas of entrepreneurship: the venture capital decision-doing process, and entrepreneurial growth strategies.