书名：Damn Good Advice功敌必救的大创意写给有天赋的你
作者：George Lois
出版社名称：Phaidon Press
出版时间：2012

语种：英语
ISBN：9780714863481
商品尺寸：12 x 1.9 x 17.8 cm
包装：平装
页数：176（以实物为准）

"George Lois doesn't need advice. But the designer for whom legendary ad man is practically a Homeric epithet has loads to share in Damn Good Advice (for people with talent!), a slim, fast-paced collection." ―Print Magazine

"Put Damn Good Advice on your coffee table and thumb through it daily for some insight on how to make your work and world better." ―Selectism.com

"It's an entertaining read, even for people outside the creative business." ―The New York Times 6th Floor blog

"In the meantime, my best (damn) advice to all you creative people out there (and if you're livin' this means you) is to pick up your very own copy of Georges' Damn Good Advice - a bargain at thrice the price - and read it (and re-read it) to tatters. We all need our hereos." ―GQ

"This ad man is Mad man." ―New York Post

"George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity." ―NPR's Morning Edition

"An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives." ―Details

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon’s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.