电子商务增长战略：以品牌为导向的方法来吸引购物者、建立社区和留住客户 E-Commerce Growth Strategy：A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

基本信息

Format:Paperback / softback 336 pages

Publisher:Kogan Page Ltd

Imprint:Kogan Page Ltd

ISBN:9781398607989

Published:3 Aug 2023

Weight:518g

Dimensions:156 x 234 x 20 (mm)

信息仅供参考，具体以实物位置

书籍简介

利用电子商务增长的蓝图提高知名度、客户参与度和转化率。

《电子商务增长战略》分享了宝贵的见解和实用策略，帮助企业在快速发展的电子商务领域蓬勃发展。通过将电子商务工具和指标与更广泛的品牌建设和营销策略联系起来，本书引导读者了解以客户为中心、跨职能协作、消费者数据和行为、获取和保留策略、社区建设、搜索引擎营销、付费社交广告、产品开发、替代增长路线和跟踪成功等重要领域。

《电子商务增长战略》由经验丰富的电子商务增长顾问和运营商撰写，包含重点突出的章节摘要、行业CEO访谈、案例研究和在线工具包。《电子商务增长战略》是寻求有条不紊地规划、执行和管理电子商务增长计划的品牌的重要资源。

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.

Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

作者简介

Kunle Campbell 是电子商务发展顾问，也是数字优先 CPG 品牌公司 Octillion 的联合创始人。他常驻英国牛津，为在线和全渠道零售商提供咨询服务，并经营多个消费品牌。作为收视率高的 2X 电子商务播客的主持人，Kunle 采访过 300 多位商业CEO。他曾在 SAP Commerce 和巴克莱银行的会议上发表演讲，并曾在 BBC、纽约时报和《国际先驱论坛报》等国际新闻媒体上发表过文章。Kunle 是 Neil Patel、Klaviyo 和 eDesk 公认的电子商务影响者。

Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.