如何写营销策划（第8版）

How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

基本信息

Series:Creating Success

Format:Paperback / softback 200 pages

Publisher:Kogan Page Ltd

Imprint:Kogan Page Ltd

Edition:8 Revised edition

ISBN:9781398619739

Published:3 May 2025

Classifications:Sales & marketing

Weight:240g

Dimensions:138 x 216 x 12 (mm)

页面参数仅供参考，具体以实物为准

书籍简介

本书循序渐进地指导您如何制定成功的营销策划：从执行营销审计、设定目标、制定预算，到撰写、展示和实施策划。《如何写营销策划》包含制定小型计划的建议，以及有关电子邮件营销、网络使用、移动商务和社交媒体的近期信息。第八版新增了更多实用练习、实用模板和实用技巧，助您培养这项至关重要的商业技能。本书包含实用的章节摘要和详细的营销策划示例，对于任何想要提升产品或业务的人来说，都是阅读之作。“创造成功”系列丛书……解锁关键技能，提升绩效，并通过畅销的“创造成功”系列丛书迈向成功。这套畅销百万的丛书由专家为新晋和有抱负的经理和领导撰写，通俗易懂、赋能力十足，将帮助您快速上手。本书汇集了睿智的思考、明智的建议和真正有效的制胜技巧，助您快速进步，迅速实现目标，并在职业生涯中创造持久的成功。

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Planincludes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

作者简介

约翰·韦斯特伍德曾担任过各种高级销售和营销职位，目前是一位独立营销顾问，常驻英国东萨塞克斯郡。他著有《营销计划》、《30分钟写一份营销计划》、《营销计划手册》和《营销你的企业》，均由Kogan Page出版。

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbookand Marketing Your Business, all published by Kogan Page.